Give more value than you receive and measure it.

Image by Will Lion via Flickr It’s almost the golden rule of relationship building but it’s especially true of relationship building on the Web. People often ask me what approach they should take with the various tools and social networking sites like blogs, Twitter and Facebook. My answer is usually … Continue reading

CIO.com tries to explain Twitter to your Boss’s Boss’s Boss

Image by RubyJi via Flickr For most of you, CIO magazine is not very relevant. But for us B2B Enterprise IT marketers this is a pretty big deal. If you’re selling IT to the Enterprise, the CIO (or your companies equivalent) is the most important person you want to influence. … Continue reading