Write Great Content. Fragment. Distribute Everywhere.

Dave Patton and I have been talking about creating content and then “fragmenting” and re-purposing it. This would allow for the whole story to be found but plan for and receive all the benefits of fragmenting and distributing your content. Write a feature length journalistic story, turn that into a … Continue reading

How Do You Prioritize Your Social Media?

Image by luc legay via Flickr I’ve recently received a few inquiries from friends. They’ve noticed that I haven’t been as conversational on Twitter lately. I still highly value the conversations on Twitter I just don’t actively participate as much as I used to. If you’ve read any of my … Continue reading

The Future of Social Media has Arrived! The War is Over!

We have reached the tipping point. 90% of US adults are online* 80% of US online adults participate in social media** Unless you are targeting the very poor and/or the elderly, as marketers, you do not have to target those who do not participate in social media. Everything you create … Continue reading

Traffic vs Engagement vs Influence: Top 10 Posts [August 2009]

It’s been very interesting to do these top 10 posts because it let’s me look at 3 different factors: Traffic: The posts are ranked based on traffic (unique hits) according to Google Analytics. Engagement: How many comments a blog receives is usually considered a level of engagement. Influence: The PostRank … Continue reading