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82% of Teens Watch TV Online. 48% Watch TV on Cell Phones.

Teenagers watch TV online. No big shocker right? According to a Horrowitz Associates recent study, almost all teens watch TV online at least once a month. Half watch TV on their phones monthly. This study purposely excludes online only content.

Their parents and older siblings are much further behind. Almost half watch some news and sports (probably clips) online but very few watch any TV content on their phones.

The press release doesn’t share too much additional research and the report cost $8,500 but this is obviously a growing trend that’s only going to get even much, much bigger.

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  • Kids these days are even watching pc satellite tv software on their computers and we all know how much time our kids spend online these days so there is no end in site. http://www.computeruser.com/blogs/entry/satelli...
  • Interesting figures!
  • Amazing - I suspected the online trend, but did not even consider cell phones. Although I am not a big TV watcher and obviously not a teenager - I started watching shows online on my MacBook Pro about a year ago and since then I have not turned on a TV since. I wonder how long before TV as we know it is obsolete?
  • I quit watching TV on my TV years ago. If it's not on Hulu, Netfix or Boxee I don't watch it.
  • I'm a big fan of Hulu and love the convenience of Netflix. I haven't heard of Boxee, I'll have to check it out.
  • It will certainly be interesting to see how marketing budgets react accordingly...
  • Sadly I think it will be a while before Marketing budgets catch up.
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