82% of Teens Watch TV Online. 48% Watch TV on Cell Phones.

  By Tac Anderson | February 24, 2010 - 7:00 pm | New

Teenagers watch TV online. No big shocker right? According to a Horrowitz Associates recent study, almost all teens watch TV online at least once a month. Half watch TV on their phones monthly. This study purposely excludes online only content.

Their parents and older siblings are much further behind. Almost half watch some news and sports (probably clips) online but very few watch any TV content on their phones.

The press release doesn’t share too much additional research and the report cost $8,500 but this is obviously a growing trend that’s only going to get even much, much bigger.

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About Tac Anderson

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.
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  • http://HowToRelay.blogspot.com markhoroszowski

    It will certainly be interesting to see how marketing budgets react accordingly…

  • http://www.newcommbiz.com tacanderson

    Sadly I think it will be a while before Marketing budgets catch up.

  • http://analyticasystemsinc.com/blog/ John R. Sedivy

    Amazing – I suspected the online trend, but did not even consider cell phones. Although I am not a big TV watcher and obviously not a teenager – I started watching shows online on my MacBook Pro about a year ago and since then I have not turned on a TV since. I wonder how long before TV as we know it is obsolete?

  • http://www.newcommbiz.com tacanderson

    I quit watching TV on my TV years ago. If it's not on Hulu, Netfix or Boxee I don't watch it.

  • http://twitter.com/Goweest Bård Lerberg

    Interesting figures!

  • http://analyticasystemsinc.com/blog/ John R. Sedivy

    I'm a big fan of Hulu and love the convenience of Netflix. I haven't heard of Boxee, I'll have to check it out.

  • http://disqus.com/texnogeekz/ http://disqus.com/texnogeekz/

    Kids these days are even watching pc satellite tv software on their computers and we all know how much time our kids spend online these days so there is no end in site. http://www.computeruser.com/blogs/entry/satelli…

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  • Allisondunst

    Phones never were just to call. They were from the beginning an opportunity for discovering new ways of developing. Social media is the natural next step.

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  • http://turningwinds.tumblr.com/ Penny, Turning Winds

    I find this fact true because each and every teen I know (including my teen) often watch videos online, streaming shows even. This might be a good news to some but honestly, parents like me often feel worried on things they might just watch online. Especially now that accessing the internet can pretty much be done using portable gadgets like cellphones. I sometimes think there are downsides to upgraded technologies all around us. The only measures I can take as a parent is to make sure I to remind my children of their limits on their usage of the internet as well as see to it I know their internet activities at home.