A lot changes over a year.

I’m at the SFO airport enjoying my overpriced Firewood Cafe pizza and I felt the need to write a post I’ve been thinking about all month. I didn’t want to pay for the wifi since my layover isn’t that long so you’re getting my second mobile post via Opera mini (that’s my way of warning you about the bad spelling and typo’s to follow).

February marks 1 full year of blogging on NewCommBiz. I’ve actually been blogging off and on for 5 years or so I just never had a reason to stick with one for very long :)

(As proof and for a really good laugh I found an old blogspot -aka blogger- blog of mine. I wish I could remember the password so I can delete the damn thing. www.baroqueinboise.blogspot.com. I’ll have to check that later to make sure it’s right)

A lot has changed in the last year. When I started. A year ago I had just left the marketing agency I was a partner at to try something new. It didn’t workout and just as that wound down HP came knocking.

I was half way through my Executive MBA program a year ago and now I’ll graduate in May *big sigh*

Most of what I wrote about was theory or only tested on a limited basis. Today I turn those theories into action and have the luxury of building on those theories making them even better.

I had the pleasure of spending a lot of time this week with Anita Campbell of www.smallbiztrends.com and for some reason it really got me thinking about the future of this blog. I’m a pretty open guy when it comes to sharing my thoughts on new media (or anything for that matter) but there’s something I haven’t blogged about much (or as much as I’d like to): HP.

I’ve done some pretty mild posts from time to time about a campaign or something, but I haven’t really dug into some of the meaty stuff. There’s two reasons for that and I think I’ve worked them out in my head.

1 – I didn’t know how interested you would be in what I’m doing at HP. Sure HP’s a big company but I mostly deal with LaserJet and I don’t know about you but printers, in and of themselves, don’t get me real excited. What does excite me is what HP is able to do with new media to help our customers. I’m also focused on the SMB space now (which having been an SMB a few times really get’s me excited).

2 – the other reason is kind of two fold but boils down to the fact that I was still “adjusting” to corporate life.
A) I wasn’t working on a whole lot of stuff just yet so there wasn’t too much to write about.
B) I wasn’t really sure what the reaction would be to me being so public about not just what we are doing in that space but how we are doing it.

Really this is a long way of saying that moving forward your going to be seeing a lot more stuff about what I’m doing at HP and how I’m doing it. I actually have a whole post comming up about my 6 month assesment of HP. Stay tuned.

Your comments are the most valuable thing I get from this blog. It’s how I gauge if I’m on target or not so please feel free to always leave a comment or suggestion on what I can be doing better. And if you haven’t yet, be sure to subscribe to the RSS feed.

Other than that I wanted to thank all of you for sticking with me over the last year, and invite you to help me take this conversation to the next level.

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  • Tac
    George,
    As always, thanks, I think. I'm actually glad to hear you like the Random Thoughts posts. I wasn't sure how well those were going since they were new. They don't generate that many comments but they aren't really meant to. And I promise, postmortems to come.
  • George Seybold
    Tac, as always I think you are totally full of ... well your blog is good for a laugh .. um I mean .. heck man I read your blog more than I do the WSJ! Keep it coming. I find your random thoughts to be the most thought provoking as they spin directly out of what you are experiencing right now. In the SMB market much of the work is around ensuring the trains run on time and not around strategic thinking. It takes a while to get to that level. Your footprints allow someone to follow the path without having to tread it themselves.

    Final note, I would like to see some post-mortem posts. What didn't work and why? What was the measure going into it and what was the result - at a high level of course. ROI in the new media space is still very challenging to quantify.

    Here's to great minds! Cheers!
  • Hi Tac,

    It was my great pleasure meeting you and spending time with you. I am in the process of writing about the HP ebook program -- I think it will be a wonderful resource for readers.

    And I agree with the other commenter when he called you a loose cannon (oops! scratch that part, ha ha ha!).

    I meant, ahem, I agree with him about the case studies. Most small businesses would benefit from hearing what works and what doesn't, and why or why not. Think of it as helping "show them the way."

    Looking forward to hearing a lot more from you, Tac!

    Anita
  • Tac
    Dave, I still owe you a meeting. I haven't forgotten.

    Brian, Thanks, and that kind of insight is exactly what I hope to be able to provide.
  • Tac, it has been a wild year for you, but well deserved. You are doing great things. I think HP made the right choice in bringing a loose cannon like you on board to head this thing up.

    I would be interested in hearing about your case studies at HP (i.e. what is working and what is not). Unlike many of us with limited budgets, you have a little room for trial and error.

    Keep up the good work. Congrats on all you have accomplished this year and keep us all posted on the latest and greatest tools like always.
  • Dave
    I'm looking forward (as always) to the upcoming posts you'll have here. I've gained a lot of knowledge through this site already in my quest for figuring out this whole blog thing. (But I still have questions!)
    As someone who has actually worked with HP Laserjets and repairing and maintaining them, I am actually quite interested to hear more about what you are doing with them. I believe even dull info can still be useful!
    Have a good flight!
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