This really caught my eye last week. While Twitter experiments with promoting services on the side panel, FriendFeed seems to be experimenting with ‘in stream’ advertising.
The ad is their own. It’s even says “Shameless self-promotion” in it. This is obviously trying to help people connect with people they already know, which brings value to the whole network, FriendFeed and the user. What’s missing is the ability to like and comment on it. This is something I wish they enabled. Maybe they were afraid of the conversation that would ensue.
Conversational Advertising
If this is the way of the future for FriendFeed it brings up some interesting possibilities. Depending on your network some items don’t stay around very long which means you have to wonder about value. Users also have the ability to hide any content on FriendFeed so it would be very easy to block ads from having to be seen.
However if ads were enabled with likes and comments we could see the first true conversational advertising. Unlike Facebook which enable you to thumb up or down ads, imagine the ability to leave comments on ads that your entire network could see and comment on as well.
It would take a very brave brand to jump in to this space. You are leaving your company and your advertising wide open. However if companies approach this as an opportunity to engage the FriendFeed community instead of advertise to them the engagement ROI could be huge.
If you’re wondering what the FriendFeed community thinks about it you can see Louis Gray’s thread on it.
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Mixx is doing that right now . if your a powermixer they ask you to rate and comment on ads.
But you know I don't use friendfeed much meaning going to the actually site etc. But if they started making it the place to be I wouldn't mind
Thanks great article
Stumbled and RT
Posted by jsinkeywest | 19. May, 2009, 10:12 pmReally? That's cool. I haven't stayed on top of Mixx. Sounds like I need to check them out again. Thanks for the tip.
Posted by tacanderson | 19. May, 2009, 10:31 pmYou know whats weird is I sat hear for a few minutes admiring your work I almost called you just to say I think you are pretty cool and have some interesting stuff on your about page etc
put I punked out LOL
friend me on stumble if you want and you can send me stuff to stumble etc
jsinkw.stumbleupon.com
Going to see if I can get your updates via email and check out those other
blogs you have
Best wishes to YOU
thanks
PS people are shying away from the MIXX because they aren't getting traffic if it wasn't do follow I doubt they would make it. I don't know how they keep their Alexa so low maybe theres that many new people. I have seen if a site doesn't keep up with the changes they disappear or sell out. I have been thinking of using disqus especially with all the intergration they have done. I think it comes do follow did you switch it LOL
All my blogs are do follow
I dont sculpt I give it away LOL
Best to you
Posted by jsinkeywest | 19. May, 2009, 10:58 pmThanks, that's very flattering. Glad you like the blog. RE: Do Follow, I haven't switched any settings on Disqus. I even left it open to un-moderated comments, relying on their spam filters to catch the bad stuff.
Posted by tacanderson | 20. May, 2009, 12:37 amWow this is the coolest, I keep seeing emails I'm getting on “try facebook ads and reach millions” so this is similar, I'm gonna check it out…thank you
Posted by fake watches | 01. Jul, 2009, 9:06 am