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A lot of us spend a lot of time writing strategy documents detailing the best practices for engaging with customers via social networks. A lot of us write the same things over and over. We do a good job of showing off our digital chops, and encouraging people to be … Continue reading
Yesterday I wrote a post about Recognizing the Suck. After some reflection, I think that post is incomplete. To wit: It’s not enough to recognize the suck. You must suck less. Social tools are one part of an overall circle of influence, not a replacement for anything. That said, they’re … Continue reading
This isn’t a post about how, as @MegFowler puts it “If you make a crappy product and treat your customers badly, all the “connecting” and ‘conversation’ in the world won’t save you”. We have lots of posts about how Social Media raises the expectations of customer service, and those whose … Continue reading
I don’t have many rules when I sit down to decide what to write here on my little slice of the internets, but one I try to stick to is “Avoid reactive post structure.”. You won’t see me writing about the Facebook/Nestle thing, Motrin Moms, or Skittles.com for two very … Continue reading
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