New Comm Biz

Last month Michael Brito, LaSandra Brill and I were interviewed by 1to1 Media. The three of us, along with several others, blog at Conversations Matter.

The write up of the interview:

What to make of social media? It’s a question on the minds of many marketers. Where do you begin, and once you do, what do you do to keep momentum and have a real impact on business and customer relationships? We recently spoke to three social media experts — from Intel, Cisco, and Hewlett-Packard — about their experiences in the trenches

Elizabeth Glagowski, who conducted the interview, wrote a post about some lessons she learned during 1to1’s Social Media Month (July). They even launched their own microsite: Get Past the Hype (love the name).

1. Think of business objectives first
2. Social media does not standalone
3. It’s more of a cost saver than a revenue generator
4. Start small

And finally, part 1 of the podcast “Behind the Curtain of Social Media” can be heard here. It runs about 12 minutes long. Part 2 should be posted next week.

There were some technical issues on Elizabeth’s side so you’ll hear a slight buzz in the background.

There were some technical issues on my side and I said “um” waaay too much.

UPDATE: The full interview is now available.

Technorati Tags: HP,Intell,Cisco,Social Media,1to1 media,Michael Brito,LaSandra Brill,Conversations Matter,Elizabeth Glagowski

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