http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/ Ideas for Social Media Strategists, Business Innovators & Disruptors. Sat, 11 Feb 2012 23:33:00 +0000 hourly 1 http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/comment-page-1/#comment-14020 laurent Wed, 20 Aug 2008 23:55:09 +0000 http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/#comment-14020 Got it. I call it having social media in your marketing DNA. However, i think its harder than it appears, at least with customers. The prerequisite seems to me to have been able to establish relationships (and social media is perfect for that) with some of them so that they know you/you know them and skyping a few to bounce an idea to them becomes possible 'in the flow'. Ideally, there will be much less need for surveys/focus group/sales pitch/launch pitch and so on or you'll be able to do those much more efficiently. Got it. I call it having social media in your marketing DNA. However, i think its harder than it appears, at least with customers. The prerequisite seems to me to have been able to establish relationships (and social media is perfect for that) with some of them so that they know you/you know them and skyping a few to bounce an idea to them becomes possible ‘in the flow’. Ideally, there will be much less need for surveys/focus group/sales pitch/launch pitch and so on or you’ll be able to do those much more efficiently.

]]> http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/comment-page-1/#comment-32223 laurent Wed, 20 Aug 2008 23:55:00 +0000 http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/#comment-32223 Got it. I call it having social media in your marketing DNA. However, i think its harder than it appears, at least with customers. The prerequisite seems to me to have been able to establish relationships (and social media is perfect for that) with some of them so that they know you/you know them and skyping a few to bounce an idea to them becomes possible 'in the flow'. Ideally, there will be much less need for surveys/focus group/sales pitch/launch pitch and so on or you'll be able to do those much more efficiently. Got it. I call it having social media in your marketing DNA. However, i think its harder than it appears, at least with customers. The prerequisite seems to me to have been able to establish relationships (and social media is perfect for that) with some of them so that they know you/you know them and skyping a few to bounce an idea to them becomes possible ‘in the flow’. Ideally, there will be much less need for surveys/focus group/sales pitch/launch pitch and so on or you’ll be able to do those much more efficiently.

]]> http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/comment-page-1/#comment-14013 Tac Wed, 20 Aug 2008 20:36:14 +0000 http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/#comment-14013 laurent, yes I can go into more on that topic but really it's too big for a comment response. Basically any communication activity, either with customers or employees should be looked at as an opportunity for further engagement, which social media is ideal for. laurent, yes I can go into more on that topic but really it’s too big for a comment response. Basically any communication activity, either with customers or employees should be looked at as an opportunity for further engagement, which social media is ideal for.

]]> http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/comment-page-1/#comment-32222 Tac Wed, 20 Aug 2008 20:36:00 +0000 http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/#comment-32222 laurent, yes I can go into more on that topic but really it's too big for a comment response. Basically any communication activity, either with customers or employees should be looked at as an opportunity for further engagement, which social media is ideal for. laurent, yes I can go into more on that topic but really it’s too big for a comment response. Basically any communication activity, either with customers or employees should be looked at as an opportunity for further engagement, which social media is ideal for.

]]> http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/comment-page-1/#comment-14008 laurent Wed, 20 Aug 2008 17:06:14 +0000 http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/#comment-14008 Mix social media wherever it makes sense. Can you give more details/examples of what you put behind that? I do believe the point is very good. Indeed, just listening to ~700 blogs on social media marketing, I've (with my team as we do it collaboratively) gotten requirements for my product, data for my business plan, a feel of how present the competition is in social media, tips for how to do certain things, ....and the list goes on. Mix social media wherever it makes sense. Can you give more details/examples of what you put behind that?
I do believe the point is very good. Indeed, just listening to ~700 blogs on social media marketing, I’ve (with my team as we do it collaboratively) gotten requirements for my product, data for my business plan, a feel of how present the competition is in social media, tips for how to do certain things, ….and the list goes on.

]]> http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/comment-page-1/#comment-32221 laurent Wed, 20 Aug 2008 17:06:00 +0000 http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/#comment-32221 Mix social media wherever it makes sense. Can you give more details/examples of what you put behind that? I do believe the point is very good. Indeed, just listening to ~700 blogs on social media marketing, I've (with my team as we do it collaboratively) gotten requirements for my product, data for my business plan, a feel of how present the competition is in social media, tips for how to do certain things, ....and the list goes on. Mix social media wherever it makes sense. Can you give more details/examples of what you put behind that?
I do believe the point is very good. Indeed, just listening to ~700 blogs on social media marketing, I’ve (with my team as we do it collaboratively) gotten requirements for my product, data for my business plan, a feel of how present the competition is in social media, tips for how to do certain things, ….and the list goes on.

]]> http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/comment-page-1/#comment-13959 Boise Online Social Networkers - TechBoise Tue, 19 Aug 2008 22:20:43 +0000 http://www.newcommbiz.com/behind-the-curtain-of-social-media-part-i/#comment-13959 [...] Behind the Curtain of Social Media - Part I [...] [...] Behind the Curtain of Social Media – Part I [...]

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