/Bigbrother.jpg "Big Brother")
Big Brother
What happens when we start building algorithms based on your social data?
Could we begin to build algorithms that tracked what you were searching for?
How many times did you have to preform that search? How quickly were you searching? How quickly were you clicking? What time of day was it? What day of the week?
What was the tone of your status updates that day? Were you in a good mood or a bad mood? Which brand products have you been posting about? What was the tone of those updates?
Have you been sticking to your diet lately? Did you just break up with your girlfriend?
Which of your friends did you call, email or message? Which of your friends were influences to you about which category of products?
What locations were you visiting? Were you traveling alone or with a friend or family member? How quickly where you traveling through the store? Were you in a hurry or were you window shopping? Do any of the brands you are loyal to have a new product or sale going on? What have your friends purchased lately?
Were you in a good mood, susceptible to messages of reward or in a bad mood susceptible to messages of comfort?
Big Brother won’t have to watch. We’ll tell him everything he needs to know in the name of convenience.
