Comments on: Business Lessons From a Dead Viking http://www.newcommbiz.com/business-lessons-from-a-dead-viking/ Social Media and the Future of Business Sat, 20 Mar 2010 00:37:52 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Top 10 posts, Stats and a Break - New Comm Biz - New media strategies for business http://www.newcommbiz.com/business-lessons-from-a-dead-viking/comment-page-1/#comment-468 Top 10 posts, Stats and a Break - New Comm Biz - New media strategies for business Mon, 09 Jul 2007 23:45:26 +0000 http://www.newcommbiz.com/business-lessons-from-a-dead-viking/#comment-468 [...] Comm BizNew media strategies for business   « Business Lessons From a Dead Viking | Main Top 10 posts, Stats and [...] [...] Comm BizNew media strategies for business   « Business Lessons From a Dead Viking | Main Top 10 posts, Stats and [...]

]]> By: Tac http://www.newcommbiz.com/business-lessons-from-a-dead-viking/comment-page-1/#comment-442 Tac Thu, 05 Jul 2007 17:44:11 +0000 http://www.newcommbiz.com/business-lessons-from-a-dead-viking/#comment-442 I agree. The parody of advertising is that it's not intrusive if it's relevant. If I only was exposed to commercials about mountain biking or books from my favorite authors, etc I would actually appreciate advertising, not despise it. I agree. The parody of advertising is that it’s not intrusive if it’s relevant. If I only was exposed to commercials about mountain biking or books from my favorite authors, etc I would actually appreciate advertising, not despise it.

]]> By: Pete Johnson http://www.newcommbiz.com/business-lessons-from-a-dead-viking/comment-page-1/#comment-432 Pete Johnson Tue, 03 Jul 2007 14:52:36 +0000 http://www.newcommbiz.com/business-lessons-from-a-dead-viking/#comment-432 I love stuff like this, great post, Tac! My favorite part: "For all the hype about the Internet moving so incredibly quickly and destroying business models, the businesses that it’s affecting the most are the oldest and slowest business models: the ones that have had a long time to change and have chosen not to adjust early on." I wonder this about broadcast advertising all the time. At the end of Wired co-founder John Battelle's book The Search. He imagines a future where Google is capturing your recent searches to know what kinds of things you have shown interest in over the last week or so and your DVR selectively inserts commercials specifically geared towards that recorded interest. YouTube meets AdSense, essentially. Then your DVR provider gives you a price break on your monthly bill if you watch a certain number of these hand picked commercials instead of fast forwarding through them. Something like this is going to change the way advertising has worked since the early days of radio in the same way that AdSense has changed text-based ads we've had forever in print media. Pete Johnson HP.com Chief Architect Personal Blog: http://nerdguru.net I love stuff like this, great post, Tac!

My favorite part:

“For all the hype about the Internet moving so incredibly quickly and destroying business models, the businesses that it’s affecting the most are the oldest and slowest business models: the ones that have had a long time to change and have chosen not to adjust early on.”

I wonder this about broadcast advertising all the time. At the end of Wired co-founder John Battelle’s book The Search.

He imagines a future where Google is capturing your recent searches to know what kinds of things you have shown interest in over the last week or so and your DVR selectively inserts commercials specifically geared towards that recorded interest. YouTube meets AdSense, essentially. Then your DVR provider gives you a price break on your monthly bill if you watch a certain number of these hand picked commercials instead of fast forwarding through them.

Something like this is going to change the way advertising has worked since the early days of radio in the same way that AdSense has changed text-based ads we’ve had forever in print media.

Pete Johnson
HP.com Chief Architect
Personal Blog: http://nerdguru.net

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