Marketers are under ever increasing demands to justify the large amounts of money we spend each quarter. Even for those of us pushing new media initiatives we struggle with ways to measure success.
That’s the great thing about the web, there’s a lot to measure.
- Unique page views
- Page Rank
- Inbound links
- Comments
- Subscribers
But what should we measure?
These are just a few of many possible measurements. Some people even get advanced and come up with a complex matrix based on many of these variables.
The truth is: All of the measurements matter and none of the measurements matter.
As a company you need to be looking at all of these and more. But in the end, what matters, are the metrics that you decide are important.
The main measurement for this blog has always been comments. I’d like hundreds of subscribers and thousands of daily visitors, but more than that I want feedback on my crazy ideas. I want a dialog.
For HP blogs that wouldn’t be a realistic measurement because the software we use doesn’t easily accept comments (yes, we are changing that). So we use a much simpler measurement of traffic and pageviews.
While some companies race to redefine what success looks like you need to have agreement within your company (even if that’s just you) on what success means for your efforts.
I’m curious to know how other people define success for their blogs.
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