Archive for the "advertising" category

My first take on the HP - Omnicom deal

To start off I want to reiterate the disclaimer in my sidebar. This is all my opinion not HP’s. I have no real details that haven’t already been stated in the release, just my opinion.
Ron Coughlin (IPG’s SVP of Marketing) has been at HP almost exactly one month longer than me (he’s going […]

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Blogs, Ad Networks and the future of the Associated Press

I first mentioned a rumor reported on TechCrunch about Federated Media receiving $50 Million in funding. TechCrunch reports that the rumor is indeed true. It will be fascinating to see what they do with the money. While they aren’t saying just yet, I’m certain that they do have a plan. […]

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H&R does it with Twitter but do their accountants do it?

Social Media Case Study: Blatantly Advertising … And Getting Away With It | Social Media Explorer
As it turns out, H&R Block not only gets the outreach portion of it, but has figured out a way to be 100-percent, totally marketing/advertising to people using social media tools and somehow pull it off. No, I wasn’t sure […]

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How Target(ed) advertising should work.

I’m probably giving Target and CNN Money too much credit but this is really the way online advertising should work.

While I was doing some research for a school project on the Sears-Kmart merger back in 2004 I came across this ad on CNN Money. It was talking about the issues facing the two companies, […]

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3 kinds of lies: There’s lies, damned lies and television ratings

I just came across the Nielsen Company’s 2008 Guide to the Super Bowl and I thought I’d give my take on the numbers that were provided. My commentary will be sarcastic italicized.
Among the key findings from Nielsen:
I have nothing against Nielsen. I think they do the best with the numbers they have but I think […]

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Why can software make it work but the media can’t?

Can competing business models co-exist? Some people have argued that open source will only flourish at the expense of traditional software models. 
From Seeking Alpha: I came across this article praising IBM for their Open Source initiatives which seem to be working for them. Microsoft Be Warned: IBM Boards the Open Source Software Express.  Then this article points […]

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The Writers Strike effect on Advertising, Amazon and The Office

As I’ve said before I’m a huge fan of The Office. For me it has been the biggest casualty of the writers strike. Fortunatley I have all three seasons on DVD.
So on my last visit to Amazon I was delighted to see Turbo Tax using some of our beloved Office characters to […]

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Ad supported video more profitable than paid downloads

Yesterdays post was getting so long I decided to break it up.
Greg Loftis, over at Forrester sent me several reports that James McQuivey has done around media and advertising. (If your company uses Forrester’s services you can read the full reports. If not you’ll be taken to the excerpts.)

Online Video Syndicator Hulu.com Overperforms At Beta […]

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I told you so: DVD advertising

I recently blogged about my extreme frustration with NBC:

Their decision to pull their shows off iTunes
They make you use an online player that doesn’t work
And have horrible commercials you can’t skip.

Then in a post about NBC running ads during an episode of Heros along the bottom of the screen, I posted a more recent […]

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I’m a Grup, I finally fit in (kind of)

So while putting together an eBook campaign I’ve been working on for months now I came across an old article from 5 Blogs Before Lunch.
Dave points us to a New York Times article about Grups aka Yupsters aka Yindies.
This is an obituary for the generation gap. It is a story about 40-year-old men and women […]

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