Archive for the "advertising" category

I told you so: DVD advertising

I recently blogged about my extreme frustration with NBC:

Their decision to pull their shows off iTunes
They make you use an online player that doesn’t work
And have horrible commercials you can’t skip.

Then in a post about NBC running ads during an episode of Heros along the bottom of the screen, I posted a more recent […]

Continue reading

 
on
Print this post

I’m a Grup, I finally fit in (kind of)

So while putting together an eBook campaign I’ve been working on for months now I came across an old article from 5 Blogs Before Lunch.
Dave points us to a New York Times article about Grups aka Yupsters aka Yindies.
This is an obituary for the generation gap. It is a story about 40-year-old men and women […]

Continue reading

 
on
Print this post

If You Can’t Beat ‘em, Piss ‘em off

I recently wrote about NBC’s crappy online viewing experience since pulling their content off of iTunes. Apparently they aren’t just out to ruin the online experience but the live television viewing experience as well.
Adrant reports on in show banners that ran in the bottom 1/4 of the screen during parts of last nights episode […]

Continue reading

 
on
Print this post

Disrupt Your Business Model

Want to try a fun exercise? Want to stay ahead of potential competition?
On the plane ride home last week I began wondering how many businesses could be replaced with an ad supported model. Obviously there are all the online businesses, that’s easy. Try and imagine your business or some aspect (usually one of the most […]

Continue reading

 
on
Print this post

I Hate NBC!

Between work, family and my MBA program I have one guilty pleasure. The Office .  The TV show The Office is by far my favorite TV show ever.
I don’t watch much TV. I know everyone says that but seriously I don’t watch any TV. I don’t have time. I don’t care about sports. I get […]

Continue reading

 
on
Print this post

Web 2.0 Summit Roundup

Here are some random thoughts and links from the Web 2.0 Summit:
Video highlights of the speakers and interviews - http://web2summit.blip.tv/
Context will be the killer app for advertising.
Share This

Continue reading

 
on
Print this post

Conversational Marketing Highlights

This post is long overdue. In my defence, I’ve been waiting for the videos from all of the sessions to be made available, that and I’m a slacker.
Many of my regular readers know that I went to Federated Media’s Conversational Marketing Summit last month. It was a great event, seriously John Battelle and his crew […]

Continue reading

 
on
Print this post

Green Marketing: Is it worth the hype?

Today is Blog Action Day so I decided to jump in and talk a little bit about Green Marketing. At HP we’ve been working on the issue of Green (like most tech companies these days). The problem I am anticipating is the over-hype of being Green.
If you haven’t heard by now ‘Green’ is the new […]

Continue reading

 
on
Print this post

Web 2.0 Jumps the Shark

I’ve seen this happen with trends many times before. It doesn’t matter if it’s music, fashion or the internet.

A small subculture adopts a new way to distinguish themselves from everyone else. Rappers, Skaters, Goth kids and Bloggers all started off this way.
Eventually the trend begins to gain some traction. Said trend […]

Continue reading

 
on
Print this post

Back 2 Back 2.0 Conferences

I will be in San Fransisco the first two weeks in September attending back to back conferences.
Office 2.0
My first stop will be the Office 2.0 conference, Wed. Sept 5th-7th. They’re running two tracks, one geared towards the next gen web based office tools and one geared towards the ever buzz worthy Enterprise 2.0.
I’m always […]

Continue reading

 
on
Print this post