I wrote previously about the Media Relations Summit I’ll be speaking at next Tuesday, April 8th.
I’ll be on a panel with Robert Scoble and Jennifer Cisney entitled: “How to Make Your Corporate Blog Pay Off.”
I decided to share with you the actually presentation I put together for the panel. I decided to put together […]
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Posted by Tac on
Friday, April 4th, 2008
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This has been a rumor floating around for a while. FM has had huge growth over the last year and would be an interesting investment for any VC. But Duncan brings up an excellent point:
Rumor: Federated Media Takes $50 Million On A $200 Million Valuation
VentureBeat talks about expanding the business and Facebook apps, […]
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Posted by Tac on
Thursday, April 3rd, 2008
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Amongst all the hype and blog posts about Twitter and FriendFeed (all very cool and useful) I wanted to put out a request.
If you use Google Reader to manage your blogs (if you don’t, why not) please add me as a friend. tacanderson@gmail.com
If you are using Google Reader the “share” feature is a […]
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Posted by Tac on
Tuesday, April 1st, 2008
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This is a very interesting concept. If you haven’t heard about it yet, 100 bloggers each volunteered to write 1 page. Today they are asking everyone buy, vote or review the book on Amazon to push the book up the Amazon charts for the day. Plus all proceeds go to charity.
“We are […]
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Posted by Tac on
Friday, March 28th, 2008
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I see a lot of research out there saying that not very many people read blogs. At HP we also conduct a lot of focus group research where we ask people if they read many blogs. Overwhelmingly most people say they don’t read blogs.
So are blogs still relevant? (I bet you can […]
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Posted by Tac on
Tuesday, March 25th, 2008
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Social Media Case Study: Blatantly Advertising … And Getting Away With It | Social Media Explorer
As it turns out, H&R Block not only gets the outreach portion of it, but has figured out a way to be 100-percent, totally marketing/advertising to people using social media tools and somehow pull it off. No, I wasn’t sure […]
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Posted by Tac on
Friday, March 21st, 2008
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100 Marketing Secrets - Download Your Copy » Small Business Trends
Anita Campbell has released the results of her Best Kept Marketing Secrets in a 33 page downloadable ebook. With the sponsorship of HP she started by contacting many of the Marketing ‘A’ listers and asking for their best kept marketing secret. She then […]
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Posted by Tac on
Wednesday, March 19th, 2008
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One of the great things about HP is that we have a very decentralized style of management. For the most part that leads to us being able to act (relatively) quickly and without too many stamps of approval to do something.
The bad part of that is that at times a well intentioned employee who […]
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Posted by Tac on
Wednesday, March 12th, 2008
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Top Business Blog Contest
You helped choose the industry’s most valuable business blogs.
Now download the winning posts in free HP eBooks you can print and share.
In keeping to my promise to blog more about what I’m doing at HP, this post is about my most recent HP campaign. I’m not going to breakdown the successes […]
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Posted by Tac on
Tuesday, March 4th, 2008
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I’m at the SFO airport enjoying my overpriced Firewood Cafe pizza and I felt the need to write a post I’ve been thinking about all month. I didn’t want to pay for the wifi since my layover isn’t that long so you’re getting my second mobile post via Opera mini (that’s my way of warning […]
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Posted by Tac on
Thursday, February 28th, 2008
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