Archive for the "Blogging" category

Getting the most out of your corporate blog

I wrote previously about the Media Relations Summit I’ll be speaking at next Tuesday, April 8th.
I’ll be on a panel with Robert Scoble and Jennifer Cisney entitled: “How to Make Your Corporate Blog Pay Off.”
I decided to share with you the actually presentation I put together for the panel. I decided to put together […]

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FederatedMedia Funding?

This has been a rumor floating around for a while. FM has had huge growth over the last year and would be an interesting investment for any VC. But Duncan brings up an excellent point:
Rumor: Federated Media Takes $50 Million On A $200 Million Valuation
VentureBeat talks about expanding the business and Facebook apps, […]

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Google Reader Friends and Shared Feeds

Amongst all the hype and blog posts about Twitter and FriendFeed (all very cool and useful) I wanted to put out a request.
If you use Google Reader to manage your blogs (if you don’t, why not) please add me as a friend. tacanderson@gmail.com
If you are using Google Reader the “share” feature is a […]

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The Age Of Conversation Bum Rush (For A Very Good Cause)

This is a very interesting concept. If you haven’t heard about it yet, 100 bloggers each volunteered to write 1 page. Today they are asking everyone buy, vote or review the book on Amazon to push the book up the Amazon charts for the day. Plus all proceeds go to charity.
“We are […]

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“I don’t read blogs.” Bet you do.

I see a lot of research out there saying that not very many people read blogs. At HP we also conduct a lot of focus group research where we ask people if they read many blogs. Overwhelmingly most people say they don’t read blogs.
So are blogs still relevant? (I bet you can […]

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H&R does it with Twitter but do their accountants do it?

Social Media Case Study: Blatantly Advertising … And Getting Away With It | Social Media Explorer
As it turns out, H&R Block not only gets the outreach portion of it, but has figured out a way to be 100-percent, totally marketing/advertising to people using social media tools and somehow pull it off. No, I wasn’t sure […]

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100 Best Kept Marketing Secrets ebook

100 Marketing Secrets - Download Your Copy » Small Business Trends
Anita Campbell has released the results of her Best Kept Marketing Secrets in a 33 page downloadable ebook. With the sponsorship of HP she started by contacting many of the Marketing ‘A’ listers and asking for their best kept marketing secret. She then […]

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HP Wins Social Media award at SXSWi (but not in a good way)

One of the great things about HP is that we have a very decentralized style of management. For the most part that leads to us being able to act (relatively) quickly and without too many stamps of approval to do something.
The bad part of that is that at times a well intentioned employee who […]

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Announcing the Top Business Blog Contest Winners

Top Business Blog Contest
You helped choose the industry’s most valuable business blogs.
Now download the winning posts in free HP eBooks you can print and share.
In keeping to my promise to blog more about what I’m doing at HP, this post is about my most recent HP campaign. I’m not going to breakdown the successes […]

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A lot changes over a year.

I’m at the SFO airport enjoying my overpriced Firewood Cafe pizza and I felt the need to write a post I’ve been thinking about all month. I didn’t want to pay for the wifi since my layover isn’t that long so you’re getting my second mobile post via Opera mini (that’s my way of warning […]

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