I first met Andy Sernovitz at a WOMMA (Word of Mouth Marketing Association) event many years ago. He instantly struck me as a genuinely nice guy. I’ve continued to follow his blog, read his book and in general stalked kept track of him over the last few years.
When I found out that he was coming […]
I learned a long time ago that I am NEVER the target audience. As early adopters (if you’re a regular reader of this blog you’re probably an early adopter) it becomes easy to lose touch with reality. If you’re a fellow blogger then you live in a world filled with other bloggers and […]
I just got an email from the VP of Marketing for LaserJet, Vince Ferraro:
Our blog is quoted as part of the popular book, Groundswell.
The funny thing is that I had just bought the book last week and I wasn’t even aware that Vince’s blog was featured in it. Many of you may know that, […]
This is a very interesting concept. If you haven’t heard about it yet, 100 bloggers each volunteered to write 1 page. Today they are asking everyone buy, vote or review the book on Amazon to push the book up the Amazon charts for the day. Plus all proceeds go to charity.
“We are […]
Top Business Blog Contest
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Now download the winning posts in free HP eBooks you can print and share.
In keeping to my promise to blog more about what I’m doing at HP, this post is about my most recent HP campaign. I’m not going to breakdown the successes […]
Influence: Science and Practice
Reading this book gave me the same feeling I hade when I read Anarchist Cookbook; like I was learning something I really shouldn’t. Robert writes the book from the perspective of how to avoid the traps of influence. It doesn’t take long to realize that in the wrong hands this […]
How I came to get a copy of Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads is really a great example of the social graph at work.
Lance Loveday was looking for some bloggers to read and review the book he co-authored with Sandra Niehaus (apparently first time authors are completely responsible […]
MetzMash: There Is No Secret Sauce
Adam Metz of LaunchSquad just released an eBook entitled:
There is No Secret Sauce a.k.a. You Want Your Social Media, Go Make It.
The eBook is broken into 7 parts (8 if you count the intro) and is a relatively short 75 pages. My favorite 3 sections are:
Introduction: 10 Super-Stupid Social […]
There are a few things I’ve been wanting to set up for my blog. But like a lot of non critical projects they tend to take a back seat to the ‘real’ work that fills up our days. Now that the holiday break is here I’ve been able to make some of those […]
I’ve been reading Michael Raynor’s Strategy Paradox where he addresses the fact that so many good strategies fail. He points out that the DNA between good strategy and bad strategy is often impossible to tell apart. Raynor is coauthor of Innovators Solution with Clayton Christensen. I highly recommend both books.
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