Archive for the "Business" category

What Twitter as email would look like.

If only I could recreate corporate email. <sigh>
What you’re are seeing here is TweetDeck overlaying my Outlook. I only use Outlook at work because I have to. I love the simple fact that TweetDeck let’s me divide Twitter into groups. I’ve organized this by my local friends and everyone else. TweetDeck automatically separates replies […]

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Brand monitoring tips [Tuesday Homework]

I hope you guys are finding this series of Tuesday posts helpful. Today’s post is for all you corporate types (although this works for agency types working on client accounts).
Monitoring your brand online is critical for two reasons:

It helps prevent an online crisis from building up before you are aware of it and can respond
It […]

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An MBA, The Enterprise and Change

Anyone who knows me, knows that there is only one thing that’s constant in my life: Change.
Even if you look back a mere 3 months ago there has been a lot of change since then.
 
9 Months and 3 Managers
I’ve now been at HP 9 months and I’m being moved from the LaserJet Business (LJB) to […]

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Sorry Video, Text Still Rules the Web

I recently sat in on a research forum where we asked small business owners several questions about how they find solutions to business problems on the Web. The following is pieces of relevant transcript. There are multiple people commenting all at once but I think you’ll get the idea.
when is video better? when […]

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I’m in the book, Groundswell (sort of)

I just got an email from the VP of Marketing for LaserJet, Vince Ferraro:
Our blog is quoted as part of the popular book, Groundswell.
The funny thing is that I had just bought the book last week and I wasn’t even aware that Vince’s blog was featured in it. Many of you may know that, […]

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For Corporate Social Media Practitioners. By Corporate Social Media Practitioners.

Conversation Matter: Bridging the Social Media Gap

Last month Michael Brito contacted me about a project he was getting ready to launch. I’d met Michael at a conference last year, he had left HP right before I started working there. He went to Yahoo and now is at Intel. Michael’s idea was to […]

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API’s give rise to the Micropreneur

Marshall Kirkpatrick of ReadWriteWeb has written a thorough and thought provoking article during the Web 2.0 Expo (which I was not able to go to at the last minute and am still sulking over). The topic of his post specifically addresses API’s (Application Programming Interfaces). API’s let one application (app) talk to another […]

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My first take on the HP - Omnicom deal

To start off I want to reiterate the disclaimer in my sidebar. This is all my opinion not HP’s. I have no real details that haven’t already been stated in the release, just my opinion.
Ron Coughlin (IPG’s SVP of Marketing) has been at HP almost exactly one month longer than me (he’s going […]

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Social Media is Journalisms Future

Newspaper editors aren’t happy with the changes in the Associated Press’ rate structure or the CEO’s comments that I mentioned here. With as valuable a service as they provide it seems to me like news papers and the AP are heading down separate paths. It will take some bold moves from some inovative […]

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Blogs, Ad Networks and the future of the Associated Press

I first mentioned a rumor reported on TechCrunch about Federated Media receiving $50 Million in funding. TechCrunch reports that the rumor is indeed true. It will be fascinating to see what they do with the money. While they aren’t saying just yet, I’m certain that they do have a plan. […]

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