Will the Social Media Tide Turn From PR to Advertising?

Darth Vader and Yoda Lego

Over the last 3-5 years we’ve seen an interesting change evolve in terms of social media “ownership.” It used to be that between PR and Advertising, PR typically came out on top. In the Paid, Earned and Owned model, social media typically falls more neatly under Earned, which is the … Continue reading

Socialbots Can Facilitate Interactions Between Humans

Lego Clone Children

I’ve written before about new communication theory which describes Masspersonal Communication as a framework to think about our Interpersonal communication that takes place in a Mass Media environment. The theory is actually a lot richer than that. So much so that as I was re-reading the paper where it discusses trust … Continue reading