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Don’t Pimp My Trust
Recently I’ve been spending a lot of time on gated shopping sites (i.e., Haute Look, Rue La La, and Gilt) that have popped up in the past couple of years. Across all of them, they invite me to use the trust my friends have in me, to invite them to join the shopping site. With [...]
Digital Agoraphobics and the Digital 3rd World
To say that we live in a hyper connected World is a gross understatement. Some research suggests that instead of the 6 or 7 degrees of separation between everyone we have lived in, current research suggests that it may be as few as 3 or 4. But it’s nothing compared to how connected we will [...]
3 Rockstar Blogs To Read [August]
August is the blog network edition. While I normally try and focus these monthly recommendations on blogs that most people haven’t heard, this months Rockstar blogs are bigger, professional blogs but they’re not the blog giants that most people think about. In fact I’ve come to prefer these blogs for my social media, Web tech news. [...]
Do You Have to Allow Commenting?
There was time when not having comments on your blog was a cardinal sin. You weren’t transparent, open or social. Starting a blog today is much easier today than it was even a few years ago, especially if you count microblogging in the mix. But today everything has commenting, blogs, videos, presentations and thinks to [...]
Waging War Against Social Media Purists
I had the pleasure of attending July’s sold out Social Media Club Seattle featuring the always entertaining Jason Falls. (Thanks to Eric Berto for getting me on the list.) Last time I ran into Jason was at SXSW and oddly enough I’ve never had the pleasure of seeing Jason speak. The topic of Jason’s presentation [...]
The Sincerity of Birthday Wishes on Facebook
Is social media making personal moments less personal? This is a question that comes up a lot. I love these kinds of discussions and watching the ways that technology affects our everyday lives. Yesterday was my birthday. Like most people *nearing* <cough> 40 <cough> I don’t think too much of my own birthday’s anymore. I [...]
Managing Resistance as a Change Agent
Many of us are what’s considered a “Change Agent.” We are brought into companies to shake things up, to push the status quo, to make our organizations better. But it usually doesn’t feel like we’re changing much, just getting more grey hairs. There isn’t a day that goes by that I don’t receive some level [...]
On Agency-Side Professional Loyalties: Some Questions.
Is our job to provide clients what would best and most cost-effectively address their needs, or what we think we can get them to pay for that may also address them? Are we loyal to efficient, effective work or to increasing our percentage of billable hours? Is it ever good business to say “no, this [...]
My Advice to PR on How to Communicate With Marketers
Use PowerPoint, not Word. Seriously. I know you were expecting some answer like use more data or numbers or talk slow, but one of the biggest problems I’ve seen when PR tries to integrate with marketing is that they aren’t presenting the message right. When I first started at HP in a Global Marketing Unit [...]
How Digital Media Is Reshaping Our View Of Time And Our View Of The World
If you haven’t seen a Cognitive Media video yet, stop what you’re doing and go watch a few, then subscribe to their blog feed. I love watching the videos they do for The RSA (the Royal Society for the encouragement of Arts, Manufactures and Commerce – longest name ever!) (The RSA’s YouTube channel for animated [...]
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