Archive for the "HP" category

Continuing the conversation over at HP

In my last post I mentioned that there were several reasons I was going to be posting to this blog a little less. Here’s one big reason:
Back in February I launched the Marketing Impressions blog at HP. The blog started off being focused on tips and tricks to help the average Small and Medium […]

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An MBA, The Enterprise and Change

Anyone who knows me, knows that there is only one thing that’s constant in my life: Change.
Even if you look back a mere 3 months ago there has been a lot of change since then.
 
9 Months and 3 Managers
I’ve now been at HP 9 months and I’m being moved from the LaserJet Business (LJB) to […]

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I’m in the book, Groundswell (sort of)

I just got an email from the VP of Marketing for LaserJet, Vince Ferraro:
Our blog is quoted as part of the popular book, Groundswell.
The funny thing is that I had just bought the book last week and I wasn’t even aware that Vince’s blog was featured in it. Many of you may know that, […]

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Logoworks offers free WordPress Themes

Normally I don’t push HP initiatives on this blog, but instead use my learning’s at HP as a resource to my readers. Well technically today would fall under both categories.
Logoworks has added blog design to the services they offer and in true Logoworks fashion they are giving away 20+ free WordPress templates. My […]

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My first take on the HP - Omnicom deal

To start off I want to reiterate the disclaimer in my sidebar. This is all my opinion not HP’s. I have no real details that haven’t already been stated in the release, just my opinion.
Ron Coughlin (IPG’s SVP of Marketing) has been at HP almost exactly one month longer than me (he’s going […]

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Getting the most out of your corporate blog

I wrote previously about the Media Relations Summit I’ll be speaking at next Tuesday, April 8th.
I’ll be on a panel with Robert Scoble and Jennifer Cisney entitled: “How to Make Your Corporate Blog Pay Off.”
I decided to share with you the actually presentation I put together for the panel. I decided to put together […]

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100 Best Kept Marketing Secrets ebook

100 Marketing Secrets - Download Your Copy » Small Business Trends
Anita Campbell has released the results of her Best Kept Marketing Secrets in a 33 page downloadable ebook. With the sponsorship of HP she started by contacting many of the Marketing ‘A’ listers and asking for their best kept marketing secret. She then […]

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HP Wins Social Media award at SXSWi (but not in a good way)

One of the great things about HP is that we have a very decentralized style of management. For the most part that leads to us being able to act (relatively) quickly and without too many stamps of approval to do something.
The bad part of that is that at times a well intentioned employee who […]

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6 months as a corporate sell out

6 months ago I was pleasantly surprised at all the encouraging words I received after announcing that my life as an indie artist was over. Working at HP has been a huge shift for me. After a few months on the job I told my manager:
I feel like I’m being asked to play […]

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Announcing the Top Business Blog Contest Winners

Top Business Blog Contest
You helped choose the industry’s most valuable business blogs.
Now download the winning posts in free HP eBooks you can print and share.
In keeping to my promise to blog more about what I’m doing at HP, this post is about my most recent HP campaign. I’m not going to breakdown the successes […]

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