I learned a long time ago that I am NEVER the target audience. As early adopters (if you’re a regular reader of this blog you’re probably an early adopter) it becomes easy to lose touch with reality. If you’re a fellow blogger then you live in a world filled with other bloggers and […]
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Filed in New Media, Marketing, Research, Blogging, Phenomenology, Social Networks, Innovation, books, sociology, Design, Media, Trends
Posted by Tac on
Friday, May 30th, 2008
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Every now and then I marvel at how different our children’s lives will be compared to ours.
The above photo is of me doing my MBA homework while my youngest son, Seth, plays games on PBSkids.org. When I was his age my father was getting his Masters and I was watching Sesame Street on PBS. […]
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Posted by Tac on
Wednesday, April 30th, 2008
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Marshall Kirkpatrick of ReadWriteWeb has written a thorough and thought provoking article during the Web 2.0 Expo (which I was not able to go to at the last minute and am still sulking over). The topic of his post specifically addresses API’s (Application Programming Interfaces). API’s let one application (app) talk to another […]
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Posted by Tac on
Wednesday, April 23rd, 2008
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To start off I want to reiterate the disclaimer in my sidebar. This is all my opinion not HP’s. I have no real details that haven’t already been stated in the release, just my opinion.
Ron Coughlin (IPG’s SVP of Marketing) has been at HP almost exactly one month longer than me (he’s going […]
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Posted by Tac on
Monday, April 21st, 2008
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When it comes to the Webernet, I’m a total geek. I know this and I embrace it. I also know a thing or two about marketing, business models and innovation (at least I think I do). And I think that Linux has a major market opportunity right now.
But, when it comes […]
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Posted by Tac on
Monday, April 14th, 2008
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Want to try a fun exercise? Want to stay ahead of potential competition?
On the plane ride home last week I began wondering how many businesses could be replaced with an ad supported model. Obviously there are all the online businesses, that’s easy. Try and imagine your business or some aspect (usually one of the most […]
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Posted by Tac on
Thursday, October 25th, 2007
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This post is being revised as a page - The Book: Social Media Trifecta
This is a thought I’ve been chewing on for a while. I often get a variation of the same question: “How do you monetize new media/Web 2.0?” or “How do you measure the ROI of new media/Web 2.0?”
Every business manager in America […]
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Posted by Tac on
Tuesday, August 7th, 2007
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It is my 6 month blogiversary and I thought I would share with you my top ten posts to date.
#10) Business Social Networking- Social networking is coming to the business world in a big way. As I said here, traditional marketing is not where the power of new media will be fully realized.
#9) On […]
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Posted by Tac on
Monday, July 9th, 2007
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I’ve been reading Michael Raynor’s Strategy Paradox where he addresses the fact that so many good strategies fail. He points out that the DNA between good strategy and bad strategy is often impossible to tell apart. Raynor is coauthor of Innovators Solution with Clayton Christensen. I highly recommend both books.
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Posted by Tac on
Monday, July 2nd, 2007
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I got this formula from a presentation that Professor Roy Glen gave on Fostering Innovation.
(VxTxI)/S= Innovation
The amount of Variety times the number of Trials times the search Intensity, divided by the Selection process equals successful Innovation.
Variety refers to the source of the *raw product* that you start the innovation process with. This could […]
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Posted by Tac on
Thursday, June 21st, 2007
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