Archive for the "Marketing" category

FederatedMedia Funding?

This has been a rumor floating around for a while. FM has had huge growth over the last year and would be an interesting investment for any VC. But Duncan brings up an excellent point:
Rumor: Federated Media Takes $50 Million On A $200 Million Valuation
VentureBeat talks about expanding the business and Facebook apps, […]

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100 Best Kept Marketing Secrets ebook

100 Marketing Secrets - Download Your Copy » Small Business Trends
Anita Campbell has released the results of her Best Kept Marketing Secrets in a 33 page downloadable ebook. With the sponsorship of HP she started by contacting many of the Marketing ‘A’ listers and asking for their best kept marketing secret. She then […]

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HP Wins Social Media award at SXSWi (but not in a good way)

One of the great things about HP is that we have a very decentralized style of management. For the most part that leads to us being able to act (relatively) quickly and without too many stamps of approval to do something.
The bad part of that is that at times a well intentioned employee who […]

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Sometime’s it sucks being ahead of the curve

In my previous post on Death of an Agency. I pointed out *one* of the major flaws in our business plan is that we were too far ahead of the market (especially for being in Boise). Pretty much all of my life I’ve been ahead of the curve.
Usually those of us that are early […]

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Web Design for ROI - A Book Review

How I came to get a copy of Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads is really a great example of the social graph at work.

Lance Loveday was looking for some bloggers to read and review the book he co-authored with Sandra Niehaus (apparently first time authors are completely responsible […]

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The ‘Go Make Your Own Social Media’ eBook

MetzMash: There Is No Secret Sauce
Adam Metz of LaunchSquad just released an eBook entitled:
There is No Secret Sauce a.k.a. You Want Your Social Media, Go Make It.
The eBook is broken into 7 parts (8 if you count the intro) and is a relatively short 75 pages. My favorite 3 sections are:

Introduction: 10 Super-Stupid Social […]

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Vote for your favorite business advice blog post

Well here it is. This my first ‘official’ campaign since joining HP. Using the WetPaint wiki that HP has built for there “What do you have to say?” campaign we partnered with several Federated Media authors to sponsor a blog competition.
VOTE on the industry’s most valuable business blogs! It’s no secret that the […]

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Death of an Agency

BlueLine Joins the Deadpool
For those of you who harken back to my first blog post and my declaration of freedom have known me long enough to know that this post isn’t an easy one to write, for many reasons.
2008 has brought an end of an era (at least for me and a hand full of […]

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Marketing at a Party

How would you feel if you were at a party and in the middle of your conversation with friends the guy hosting the party announced to everyone what your last purchase was and if you’d like one too you should come and talk to him? Kind of creepy huh?
How about if you went to a […]

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I’m a Grup, I finally fit in (kind of)

So while putting together an eBook campaign I’ve been working on for months now I came across an old article from 5 Blogs Before Lunch.
Dave points us to a New York Times article about Grups aka Yupsters aka Yindies.
This is an obituary for the generation gap. It is a story about 40-year-old men and women […]

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