Well here it is. This my first ‘official’ campaign since joining HP. Using the WetPaint wiki that HP has built for there “What do you have to say?” campaign we partnered with several Federated Media authors to sponsor a blog competition.
VOTE on the industry’s most valuable business blogs! It’s no secret that the […]
BlueLine Joins the Deadpool
For those of you who harken back to my first blog post and my declaration of freedom have known me long enough to know that this post isn’t an easy one to write, for many reasons.
2008 has brought an end of an era (at least for me and a hand full of […]
How would you feel if you were at a party and in the middle of your conversation with friends the guy hosting the party announced to everyone what your last purchase was and if you’d like one too you should come and talk to him? Kind of creepy huh?
How about if you went to a […]
So while putting together an eBook campaign I’ve been working on for months now I came across an old article from 5 Blogs Before Lunch.
Dave points us to a New York Times article about Grups aka Yupsters aka Yindies.
This is an obituary for the generation gap. It is a story about 40-year-old men and women […]
Here are some random thoughts and links from the Web 2.0 Summit:
Video highlights of the speakers and interviews - http://web2summit.blip.tv/
Context will be the killer app for advertising.
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This post is long overdue. In my defence, I’ve been waiting for the videos from all of the sessions to be made available, that and I’m a slacker.
Many of my regular readers know that I went to Federated Media’s Conversational Marketing Summit last month. It was a great event, seriously John Battelle and his crew […]
Mike Manuel pinged me about their new hire over at Voce Communications: Josh Hallett. If you’re familiar with Josh you realize what a great move this is for Voce.
This move got me thinking though. Smart PR and Marketing companies seem to be gobbling up respected communication experts who are also blogger. This trend has been […]
Today is Blog Action Day so I decided to jump in and talk a little bit about Green Marketing. At HP we’ve been working on the issue of Green (like most tech companies these days). The problem I am anticipating is the over-hype of being Green.
If you haven’t heard by now ‘Green’ is the new […]
Marketers are under ever increasing demands to justify the large amounts of money we spend each quarter. Even for those of us pushing new media initiatives we struggle with ways to measure success.
That’s the great thing about the web, there’s a lot to measure.
Unique page views
Page Rank
Inbound links
Comments
Subscribers
But what should we measure?
These are just a […]
I’ve seen this happen with trends many times before. It doesn’t matter if it’s music, fashion or the internet.
A small subculture adopts a new way to distinguish themselves from everyone else. Rappers, Skaters, Goth kids and Bloggers all started off this way.
Eventually the trend begins to gain some traction. Said trend […]
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