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Category Archives: The Book

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Dam Your Social Media Strategy

  By Tac Anderson | September 28, 2010 - 8:00 am | Biz, The Book
7 Comments

Have you ever wondered how they build a big dam like the Hoover Dam? The Colorado river isn’t some little stream that just stopped and waited for them to pour the concrete. When you build a damn you actually have to build two dams. In the case of the Hoover … Continue reading →

Tagged Business, Social media, Strategy, The Book

The 5 Levels of Social Media Maturity. Where Is Your Company?

  By Tac Anderson | September 23, 2010 - 7:50 pm | Biz, The Book
4 Comments

Social media continues to grow up and mature but we’ve got a long way to go. I’ve been talking to several clients and prospective clients and I’m seeing some very encouraging signs. One way to gauge the sophistication of your social media efforts is to use the Capability Maturity Model. … Continue reading →

Tagged Social media, Strategy, The Book

Digital Agoraphobics and the Digital 3rd World

  By Tac Anderson | August 20, 2010 - 3:16 pm | Comm, The Book
2 Comments

To say that we live in a hyper connected World is a gross understatement. Some research suggests that instead of the 6 or 7 degrees of separation between everyone we have lived in, current research suggests that it may be as few as 3 or 4. But it’s nothing compared … Continue reading →

Tagged Digital Agoraphobics, Hyper Connected, Social media, The Book

The Evolution of Society, Madness and Social Media

  By Tac Anderson | August 6, 2010 - 11:01 am | The Book
26 Comments

You have probably heard about Nicholas Carr, or if you don’t know him by name you may be more familiar with his, much talked about article, Is Google Making us Stupid. Carr, a long time tech writer, knows how to get a rise out of the tech audience, that’s for sure. Carr … Continue reading →

Tagged Social media, Society, Sociology, The Book

Wild Crazy Ideas About the Relationship Between Social Media and Economics

  By Tac Anderson | July 21, 2010 - 8:55 pm | Biz, The Book
6 Comments

July has been my slowest posting month here since August of 2008. But it’s not from a lack of writing. I was on vacation last week and got a lot of writing done on The Book. Not as much as I would like but still quite a bit. As I … Continue reading →

Tagged The Book
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