I learned a long time ago that I am NEVER the target audience. As early adopters (if you’re a regular reader of this blog you’re probably an early adopter) it becomes easy to lose touch with reality. If you’re a fellow blogger then you live in a world filled with other bloggers and […]
In order to get the most of services like del.icio.us and StumbleUpon there are a few things we should all be doing.
Tagging is transforming the web in a ways that we have yet to fully realize. Social bookmarking sites allow us to save a page we find, tag it with a few descriptive […]
I’ve written before about what I think is wrong with Marketing. Often times when people are talking about New Media Marketing vs Traditional Marketing, what people are usually talking about Inclusive vs Exclusive.
Advertising is exclusive
Blogging in inclusive
Mall Intercept surveys are exclusive
Online forums are inclusive
But really it’s more about the approach than the medium.
A blog […]
“Wikipedia is the best thing ever. Anyone in the world, can write anything they want about any subject. So you know you are getting the best possible information.” - Michael Scott
I am a huge fan of The Office. The above quote is from April 5th’s episode. in a very tongue in cheek way, the […]
The average CMO lasts 23.5 months. 75% of all new products or services introduced by established companies fail. Think these two figures might be related?
Clayton Christensen of Innovators Dilemma fame, recently put out a new article in the MIT Sloan Management Review, entitled, “Finding the Right Job for Your Product” where he takes […]
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