Archive for the "Social Networks" category

Marketing at a Party

How would you feel if you were at a party and in the middle of your conversation with friends the guy hosting the party announced to everyone what your last purchase was and if you’d like one too you should come and talk to him? Kind of creepy huh?
How about if you went to a […]

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Web 2.0 Summit Roundup

Here are some random thoughts and links from the Web 2.0 Summit:
Video highlights of the speakers and interviews - http://web2summit.blip.tv/
Context will be the killer app for advertising.
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Conversational Marketing Highlights

This post is long overdue. In my defence, I’ve been waiting for the videos from all of the sessions to be made available, that and I’m a slacker.
Many of my regular readers know that I went to Federated Media’s Conversational Marketing Summit last month. It was a great event, seriously John Battelle and his crew […]

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Enterprise Software Creates Silos

Something that I hear over and over again is the difficulty in communicating in large companies.  This is especially difficult across departments (even in the same department sometimes).  Often the root of the problem is company silo’s.
Being geographically dispersed has little to do with it. I’m just as likely to communicate the same way with […]

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Facebook Reality Check

I want to know how many bloggers who are touting the praises of Facebook had an active MySpace page 2 years ago? Come on, raise your hands.
Most of the people I see getting all hot and bothered about Facebook missed the MySpace craze. Most of the people I know who were actively using MySpace may […]

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Office 2.0 unconference

I just got back from the Office 2.0 unconference and I wanted to make a quick post on my highlights:
I met fellow HPer Jim Rawson and we dominated participated in a session on using internal Web 2.0 to collectively share and aggregate information across an organization. FreshBook’s Sunir Shah shared his work in progress wiki […]

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What do you do?

I always get two questions from people: “What do you do?” I explain to them that I am the LaserJet Web 2.0 Strategic Lead at HP. This is always followed with the question: “So what do you do?” The second question is much harder to answer.
Mike Manuel has a great post about […]

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Bioterrorism in SecondLife

This is a little off topic from my usual posts but I thought this was really cool. The Idaho Bioterrorism and Preparedness Program out at ISU is using SecondLife for virtual training.
Play2Train will provide opportunities for training through interactive role playing and will be the foundation for our emergency preparedness educational machinima. This site will […]

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What does it mean to be a blogger?

Every blogger has their own reasons for blogging.  Like the content that fills our blogs, we are unique.  When you say “I blogged about this the other day” what are you saying about yourself?  Why do we pull out your Moleskine (or other inferior note book) to write down a blog idea?  What compels us?
We […]

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Branding 2.0 is About Shared Experiences

Warning: If you hate made up buzz words that use numerical suffixes (like 2.0) and TLA’s (three letter acronyms) to get the readers attention and make the writer sound smarter, then don’t read this post.
Branding is one of those words that marketing types like to throw around because it typically means spending a lot of […]

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