Archive for the "Social Networks" category

What do you do?

I always get two questions from people: “What do you do?” I explain to them that I am the LaserJet Web 2.0 Strategic Lead at HP. This is always followed with the question: “So what do you do?” The second question is much harder to answer.
Mike Manuel has a great post about […]

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Bioterrorism in SecondLife

This is a little off topic from my usual posts but I thought this was really cool. The Idaho Bioterrorism and Preparedness Program out at ISU is using SecondLife for virtual training.
Play2Train will provide opportunities for training through interactive role playing and will be the foundation for our emergency preparedness educational machinima. This site will […]

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What does it mean to be a blogger?

Every blogger has their own reasons for blogging.  Like the content that fills our blogs, we are unique.  When you say “I blogged about this the other day” what are you saying about yourself?  Why do we pull out your Moleskine (or other inferior note book) to write down a blog idea?  What compels us?
We […]

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Branding 2.0 is About Shared Experiences

Warning: If you hate made up buzz words that use numerical suffixes (like 2.0) and TLA’s (three letter acronyms) to get the readers attention and make the writer sound smarter, then don’t read this post.
Branding is one of those words that marketing types like to throw around because it typically means spending a lot of […]

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Top 10 posts, Stats and a Break

It is my 6 month blogiversary and I thought I would share with you my top ten posts to date.
#10) Business Social Networking- Social networking is coming to the business world in a big way. As I said here, traditional marketing is not where the power of new media will be fully realized.
#9) On […]

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TechBoise has Arrived

Okay, for a lot of you this is probably old news. But since everyone else was making the announcement I figured that I’d better say something on my site.
TechBoise is a community driven site for the Boise tech scene.
Around the first of the year I had this crazy idea that Boise needed a site […]

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New Channels of Engagement

I find myself debating with people about the business relevance of New Media tools. For the last two years (and probably for the next two years) I have dealt with sceptics who question the validity of blogs, podcasts, wiki’s, forums and online social networks (LinkedIn) as a viable communication medium.
Lately I have been fielding […]

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Wikipedia is the best thing ever!

“Wikipedia is the best thing ever. Anyone in the world, can write anything they want about any subject. So you know you are getting the best possible information.” - Michael Scott
I am a huge fan of The Office. The above quote is from April 5th’s episode. in a very tongue in cheek way, the […]

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Old Media’s Dead. Why Should New Media be Afraid?

In case you haven’t heard, advertising is dead.  And with it the oldest of old media is dead; newspapers.
Bob Garfield on the state of advertising:
People don’t like ads
Sure, when your ad characters draw a parade crowd on Madison Avenue or you strut up to the awards stage in Cannes with ratty sneakers and fake […]

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Twitter Craze Feels Like MySpace Back in the Day

So back in 2003 I heard about this brand new site; MySpace. At the time I owned a skate shop in Las Vegas and all the lurkers we’re obsessing over this MySpace.com. As they explained how it was soooo much better than Friendster, I decided to give it a try.
One of the things that struck […]

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