Archive for the "Transparency" category

What companies could learn about new media from the LDS Church

I don’t usually talk about my religious view here on this blog. But in this situation I find it particularly relevant to the usual discussion here.
I’m a member of The Church of Jesus Christ of Later Day Saint also referred to as lDS or the Mormons.
In this months Church publication, The Ensign, one of our […]

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HP Wins Social Media award at SXSWi (but not in a good way)

One of the great things about HP is that we have a very decentralized style of management. For the most part that leads to us being able to act (relatively) quickly and without too many stamps of approval to do something.
The bad part of that is that at times a well intentioned employee who […]

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Green Marketing: Is it worth the hype?

Today is Blog Action Day so I decided to jump in and talk a little bit about Green Marketing. At HP we’ve been working on the issue of Green (like most tech companies these days). The problem I am anticipating is the over-hype of being Green.
If you haven’t heard by now ‘Green’ is the new […]

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Top 10 posts, Stats and a Break

It is my 6 month blogiversary and I thought I would share with you my top ten posts to date.
#10) Business Social Networking- Social networking is coming to the business world in a big way. As I said here, traditional marketing is not where the power of new media will be fully realized.
#9) On […]

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Transparency = Trust. Trust = Greater Profits.

For a long time now I (and many many others) have been talking about transparency. I’ve even gone so far as to translate it into to corporate speak by telling companies that they need to adopt a Transparent Business Strategy. Most people when I say this nod their head and agree with me […]

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