This is an absolutely amazing post By Ross. I’d pull quote the whole article but here’s a start. Do yourself a favor and go read the whole thing and then send it to everyone in your marketing group and then every marketing manager in your company.
Ross Mayfield’s Weblog: Why The Marketing World Can’t […]
Social media workers walk a dangerous line everyday. Everyday they walk into a battlefield not knowing what fate awaits them. One wrong word, one misinterpreted email, a delayed response to a blog comment; any of these things can start a fire storm that could ruin the reputation of the company or the social […]
How would you feel if you were at a party and in the middle of your conversation with friends the guy hosting the party announced to everyone what your last purchase was and if you’d like one too you should come and talk to him? Kind of creepy huh?
How about if you went to a […]
Today is Blog Action Day so I decided to jump in and talk a little bit about Green Marketing. At HP we’ve been working on the issue of Green (like most tech companies these days). The problem I am anticipating is the over-hype of being Green.
If you haven’t heard by now ‘Green’ is the new […]
This post is being revised as a page - The Book: Social Media Trifecta
This is a thought I’ve been chewing on for a while. I often get a variation of the same question: “How do you monetize new media/Web 2.0?” or “How do you measure the ROI of new media/Web 2.0?”
Every business manager in America […]
I’ve written before about what I think is wrong with Marketing. Often times when people are talking about New Media Marketing vs Traditional Marketing, what people are usually talking about Inclusive vs Exclusive.
Advertising is exclusive
Blogging in inclusive
Mall Intercept surveys are exclusive
Online forums are inclusive
But really it’s more about the approach than the medium.
A blog […]
I was in class most of last week (which is why I was short on posts). As part of my EMBA program we had a New Venture Panel with 4 people who deal with new ventures almost daily. The feedback from my fellow class mates seems unanimous that this was the best panel […]
There is a “perfect storm” coming to American businesses.
Trust - People’s trust is at an all time low (and for very good reason). This doesn’t just effect customer relationships, but also employee, partner and stakeholder relationships. Do your customers trust you? Do your employees trust you? Do you care? (If […]
For a long time now I (and many many others) have been talking about transparency. I’ve even gone so far as to translate it into to corporate speak by telling companies that they need to adopt a Transparent Business Strategy. Most people when I say this nod their head and agree with me […]
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