Social Media Case Study: Blatantly Advertising … And Getting Away With It | Social Media Explorer
As it turns out, H&R Block not only gets the outreach portion of it, but has figured out a way to be 100-percent, totally marketing/advertising to people using social media tools and somehow pull it off. No, I wasn’t sure […]
One possible outcome of new media campaigns that I hadn’t anticipate before is what I’m calling Death by Success.
The outcome is nothing new. Many project managers in many companies recognize instantly what it is that I’m talking about. You try a “pilot” campaign and things go better than expected. From here one […]
I saw the other day that Radiohead is now selling their album on iTunes, after ’selling’ it from their own site for what ever price the fan wanted to pay, even $0.00. I don’t know if we’ll ever know how much they will have made on this new album, but I have to believe […]
I’ve gotten a few questions lately on an older post of mine about using Web 2.0 tools inside the company firewall. One of those queries came in the form of an email from Michelle Rafter. Michelle writes for Inc. Technology and wrote a post specifically dealing with how companies are using or can use Social […]
Here are some random thoughts and links from the Web 2.0 Summit:
Video highlights of the speakers and interviews - http://web2summit.blip.tv/
Context will be the killer app for advertising.
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I’ll blog more in detail on some expanded thoughts but I thought I would give some quick highlights from the first day:
Tabblo: I haven’t heard Antonio Rodriguez, the founder of Tabblo speak before (Tabblo was acquired by HP six months ago). I was much more impressed with his product after seeing him talk […]
This post is long overdue. In my defence, I’ve been waiting for the videos from all of the sessions to be made available, that and I’m a slacker.
Many of my regular readers know that I went to Federated Media’s Conversational Marketing Summit last month. It was a great event, seriously John Battelle and his crew […]
I’m pretty excited about getting to go to the Web 2.0 Summit. First I got an email two weeks ago apologizing that the summit was full, then I got an email last week from my friend Jared, saying that he scored me a ticket. HP is one of the sponsors so I’m sure […]
Remember what websites looked like during the ’90’s?
For the last few years rounded corners and minimalistic design have been the trend. Ajax and other 2.0 GUI features have given rise to a rather Mac-esque web trend. This is great for us geeks but what happens as “2.0″ goes main stream?
Your website is becoming […]
I’ve seen this happen with trends many times before. It doesn’t matter if it’s music, fashion or the internet.
A small subculture adopts a new way to distinguish themselves from everyone else. Rappers, Skaters, Goth kids and Bloggers all started off this way.
Eventually the trend begins to gain some traction. Said trend […]
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