Comments for @NewCommBiz

Comment on Ford is Leveraging Social To Gain Fans and Top Rankings by Anonymous

Anonymous — Sat, 11 Feb 2012 23:33:00 +0000

Jacob,

Great response, thank you for your additional comments!

Follow up questions.

If you were Ford, what would you do next?

Comment on Top 10 (Outlandish) Social Media Business Prediction for 2012 by Andre Bourque

Andre Bourque — Sat, 11 Feb 2012 09:11:00 +0000

Outlandish is right.
Google+ + Search = Social Search and it’s taking off like crazy.

Comment on Ford is Leveraging Social To Gain Fans and Top Rankings by Jacob Dylik

Jacob Dylik — Fri, 10 Feb 2012 17:10:00 +0000

Thanks for sharing, Benjamin. I’ve had experience with the autos and Ford is definitely in a good place when it comes to social – even their corporate (main) website is tailored to incorporate social/digital campaigns more than any other car company’s site.
I recently finished a student campaign for them involving SYNC technology, and can say that Ford has a lot of innovations in the work. They’re now the most popular brand in America, and have good vibes (PR) going for them since they rejected the bailout money.
While KIA, VW, Hyundai, etc. are certainly making moves, I think Ford’s in a very good spot going forward.
Interestingly enough, during the Super Bowl, Scott Monty was tweeting back at people who questioned why Ford didn’t have any spots. If I remember correctly, his answer was that Ford doesn’t release new vehicles until later in the year…but perhaps he’s just got his mind focused on more social movements, like you suggested.
Thanks.

Comment on How Social Media Can Makes Us Antisocial by pallet supply

pallet supply — Fri, 10 Feb 2012 15:38:00 +0000

That’s an interesting topic for sure… This reminds me of an article that I recently read which was explaining that Facebook users tend to feel less confident and more depressed while watching on their “friends” ‘s picture of the last party they haven’t been invited…

Comment on Facebook Credits Tied Directly to Your Credit Card by Speaking about #Gamification at #SocialMediaWeek | @NewCommBiz

Speaking about #Gamification at #SocialMediaWeek | @NewCommBiz — Fri, 10 Feb 2012 15:07:46 +0000

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Comment on Could Gamification Replace Management? by Speaking about #Gamification at #SocialMediaWeek | @NewCommBiz

Speaking about #Gamification at #SocialMediaWeek | @NewCommBiz — Fri, 10 Feb 2012 14:55:47 +0000

[...] Could Gamification Replace Management? (newcommbiz.com) [...]

Comment on The Power of Images in Blog Posts: Tips and Results by tacanderson

tacanderson — Fri, 10 Feb 2012 10:30:00 +0000

Thant’s awesome Bryson. Thanks for sharing. Sounds like a great career choice to me.

Comment on How Social Media Can Makes Us Antisocial by tacanderson

tacanderson — Fri, 10 Feb 2012 10:23:00 +0000

Brilliantly said Colin.

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Comment on How Social Media Can Makes Us Antisocial by Colin Walker

Colin Walker — Thu, 09 Feb 2012 13:35:00 +0000

I posted myself recently that we are facing a paradox where the more social we get the less time we have to be social as we spread ourselves ever thinner trying to be everywhere rather than focusing on the important stuff.

It’s not just with social but in society as a whole that we tend to seek affirmation and are drawn to those with similar ideas as a means of validation so, whether it’s Facebook v Google+, Mac v PC, iPhone v Android, we end up in competing groups when we should all be working for the greater good (horrible expression but it’ll serve).

Online acquaintance is so easy to establish – we can just start following someone and hijack the conversation but these acquaintances are generally fleeting and there is still an overwhelming urge to amass numbers regardless of the cost.

As a brand, numbers are important as you need reach to maximum return but as individuals we don’t have the same requirements but still get hung up with the same routines.

Quality of conversation drops and we end up becoming the “me too” crowd who just wants to be loved and look cool.

I’ve also been thinking recently about how online influence measurement is fundamentally flawed and, as a result, introduces additional pressures as influence doesn’t mean the same thing to all but we are tarred with the same brush.

Although it is flattering to be “popular” and having thousands of followers appeals to our base instincts we do not generally gain from it so should take a step back and reevaluate our priorities.