Comments on: Corporate Social Media Backlash: The Virtual Firewall

By: chapmanpr

chapmanpr — Wed, 17 Feb 2010 10:35:22 +0000

Tac, one of the key elements that happened with Facebook blocking was at a workplace here in Australia. They decided through no consultation to block all extensions of Facebook. When the 'new' facebook was launched in 2008/2009, the domain changed to new.facebook.com. Suddenly the firewall allowed access! To this day, that organisation's employees can still access Facebook due to some not-so-smart IT 'gurus'!

By: Claire

Claire — Wed, 10 Feb 2010 22:14:53 +0000

Companies today need to face the brutal facts: the ability for companies to maintain a closed atmosphere is just no longer an option, whether with its employees or consumers. What is still an option, however, is how they get/stay open with those publics. Completely eliminating social media from your employees seems silly, and trying to micromanage them so that they cannot publish their own material seems constricting. Micromanaging doesn't need to happen when you have the right people in the “speaking” roles of social media. Companies, why not take a step back, see the trends, and take appropriate action! Easier said than done, granted, but easier done when said.

By: Jamie Favreau

Jamie Favreau — Wed, 10 Feb 2010 13:51:50 +0000

You make very good points. If the move to mobile is coming than why bother blocking it? Plus, there are additional benefits from having it free to open. You can create an internal group and do team building with it or even project management. There are so many other benefits than just checking up with someone's life.

By: tacanderson

tacanderson — Wed, 10 Feb 2010 01:02:56 +0000

I love the term “Social Media Schizophrenia” you use in your post. Very appropriate. A lot of our clients are going through this and it's not easy for the company or the person.

By: YannR

YannR — Tue, 09 Feb 2010 21:01:10 +0000

Very interesting post Tac, I was actually blogging about the clash between personal and corporate digital footprint yesterday.... I see a lot of parallels with your post of which only the most agile companies will succeed. More here http://bit.ly/czd08p