Comments on: Despite the Promise of Social Networks Local Businesses Struggle with Marketing ROI http://www.newcommbiz.com/despite-the-promise-of-social-networks-local-businesses-strugle-with-marketing-roi/ Social Media and the Future of Business Mon, 15 Mar 2010 17:58:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: New Comm Biz » You are Crazy not to Measure the ROI of Social Media! http://www.newcommbiz.com/despite-the-promise-of-social-networks-local-businesses-strugle-with-marketing-roi/comment-page-1/#comment-27800 New Comm Biz » You are Crazy not to Measure the ROI of Social Media! Thu, 27 Aug 2009 15:43:56 +0000 http://www.newcommbiz.com/?p=1112#comment-27800 [...] Despite the Promise of Social Networks Local Businesses Strugle with Marketing ROI (newcommbiz.com) [...] [...] Despite the Promise of Social Networks Local Businesses Strugle with Marketing ROI (newcommbiz.com) [...]

]]> By: robjohnson http://www.newcommbiz.com/despite-the-promise-of-social-networks-local-businesses-strugle-with-marketing-roi/comment-page-1/#comment-27015 robjohnson Thu, 21 May 2009 22:18:26 +0000 http://www.newcommbiz.com/?p=1112#comment-27015 hey tac - you should check out what's happening amongst a lot of the downtown retail stores in boulder. it's almost impossible to go to any store on pearl street now that doesn't have a twitter account. additionally there's a @downtownboulder account that is the center of it all.<br><br>it's been fascinating to watch these brick & mortar stores explore and figure out the value in twitter. hey tac – you should check out what's happening amongst a lot of the downtown retail stores in boulder. it's almost impossible to go to any store on pearl street now that doesn't have a twitter account. additionally there's a @downtownboulder account that is the center of it all.

it's been fascinating to watch these brick & mortar stores explore and figure out the value in twitter.

]]> By: tacanderson http://www.newcommbiz.com/despite-the-promise-of-social-networks-local-businesses-strugle-with-marketing-roi/comment-page-1/#comment-26970 tacanderson Tue, 19 May 2009 03:30:51 +0000 http://www.newcommbiz.com/?p=1112#comment-26970 Jen,<br>You're absolutely right. There is no quick fix no matter what the tactic used and social media is no exception. Jen,
You're absolutely right. There is no quick fix no matter what the tactic used and social media is no exception.

]]> By: tacanderson http://www.newcommbiz.com/despite-the-promise-of-social-networks-local-businesses-strugle-with-marketing-roi/comment-page-1/#comment-26969 tacanderson Tue, 19 May 2009 03:29:32 +0000 http://www.newcommbiz.com/?p=1112#comment-26969 Matt,<br>I think it's a combination of a lack of priorities and a lack of understanding. Keeping a Web site up to date with current CMS software like WordPress, Drupal and Jumla is super easy but many local biz don't realize it's that easy. They still think Web sites have to be expensive. Plus how long does it take to keep up a Facebook page? You can post from your mobile phone! I think the resource argument is a crutch. Yes resources are tight but SM is the most cost effective tool out there. Matt,
I think it's a combination of a lack of priorities and a lack of understanding. Keeping a Web site up to date with current CMS software like WordPress, Drupal and Jumla is super easy but many local biz don't realize it's that easy. They still think Web sites have to be expensive. Plus how long does it take to keep up a Facebook page? You can post from your mobile phone! I think the resource argument is a crutch. Yes resources are tight but SM is the most cost effective tool out there.

]]> By: tacanderson http://www.newcommbiz.com/despite-the-promise-of-social-networks-local-businesses-strugle-with-marketing-roi/comment-page-1/#comment-26968 tacanderson Tue, 19 May 2009 03:25:51 +0000 http://www.newcommbiz.com/?p=1112#comment-26968 Martin, <br>One advantage local businesses have is that they can ask. Dr's do a great job of this? "How did you hear about us?" Plus the example given in the AdAge article applies to any medium. Give out medium specific discounts/coupons. Direct mail has been doing this for years. Martin,
One advantage local businesses have is that they can ask. Dr's do a great job of this? “How did you hear about us?” Plus the example given in the AdAge article applies to any medium. Give out medium specific discounts/coupons. Direct mail has been doing this for years.

]]> By: Jennifer Reynolds http://www.newcommbiz.com/despite-the-promise-of-social-networks-local-businesses-strugle-with-marketing-roi/comment-page-1/#comment-26966 Jennifer Reynolds Tue, 19 May 2009 02:43:49 +0000 http://www.newcommbiz.com/?p=1112#comment-26966 One key, it seems to me, is to be patient. For @slingflower, my challenge has been keeping my relationship vs. selling tweets, posts, etc. in check. In short, trying to share more, hard sell less. It seems to work, but slowly. We're learning as we go... One key, it seems to me, is to be patient. For @slingflower, my challenge has been keeping my relationship vs. selling tweets, posts, etc. in check. In short, trying to share more, hard sell less. It seems to work, but slowly. We're learning as we go…

]]> By: Matt http://www.newcommbiz.com/despite-the-promise-of-social-networks-local-businesses-strugle-with-marketing-roi/comment-page-1/#comment-26965 Matt Tue, 19 May 2009 02:41:25 +0000 http://www.newcommbiz.com/?p=1112#comment-26965 I wholeheartedly agree. I tend to align small business’s mis/underuse of social networking with their keeping their websites out of date. I think it simply comes down to it not being high on the list of priorities. For example, I went to a local Boise/Eagle Bistro this weekend, to learn of a special dinner they’re having later this month. I’m a fan of theirs on Facebook, but didn’t know of this dinner. When I went to their official website, to learn more and make reservations, they were advertising for events more than one month old. Is it lack of knowledge or is it lack of resource? I often think it’s the latter. I wholeheartedly agree. I tend to align small business’s mis/underuse of social networking with their keeping their websites out of date. I think it simply comes down to it not being high on the list of priorities. For example, I went to a local Boise/Eagle Bistro this weekend, to learn of a special dinner they’re having later this month. I’m a fan of theirs on Facebook, but didn’t know of this dinner. When I went to their official website, to learn more and make reservations, they were advertising for events more than one month old. Is it lack of knowledge or is it lack of resource? I often think it’s the latter.

]]> By: Martin Johncox http://www.newcommbiz.com/despite-the-promise-of-social-networks-local-businesses-strugle-with-marketing-roi/comment-page-1/#comment-26964 Martin Johncox Tue, 19 May 2009 02:26:47 +0000 http://www.newcommbiz.com/?p=1112#comment-26964 How can you tell if your radio, TV or newspaper ad brings in the business? Old media have the same issues of measurement that social media do. Many businesses are doing social media for the same reasons they have always advertisted or used PR: to get their name before the public more than their competition does. With social media, however, businesses have to be on their toes to give people information they actually want to hear. How can you tell if your radio, TV or newspaper ad brings in the business? Old media have the same issues of measurement that social media do. Many businesses are doing social media for the same reasons they have always advertisted or used PR: to get their name before the public more than their competition does. With social media, however, businesses have to be on their toes to give people information they actually want to hear.

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