Comments on: Do You Have to DO Social Media to Work IN Social Media?

By: Gi-Gi

Gi-Gi — Wed, 27 May 2009 00:38:57 +0000

Couldn't agree more. If every war correspondent or reporter had to be a decorated vet, we'd certainly have very qualified people telling us stories but we still get great, insightful stories from writers that never attended boot camp or wore a uniform. I think it's a perspective issue.

By: tacanderson

tacanderson — Wed, 27 May 2009 00:37:53 +0000

Well actually the guy who ran Obama's campaign was a founder at Facebook. But I agree that there are a ton of opportunities to engage and harness the non Twitter crowd.

By: mrhames

mrhames — Wed, 27 May 2009 00:18:52 +0000

I think the guy who ran Obama's campaign had little experience in social media. I think it's about marketing, plain and simple. The NYtimes is a strong brand that needs to harness the reguklar readers and commentators and turn them into more newspapers or eyeballs, or login only places that have a Flickr-like fee. You don't need to be a Twitter user to see that.