New Comm Biz

This blog was cross posted on the WE Studio D Thinkers and Doers blog.

I love working in the tech space. I’m a geek and an early adopter. I love tech. Sometimes we can easily forget that there’s more happening on our little planet than the latest gadget or app.

I normally don’t randomly promote client projects here, but these are special. Three projects that we’ve been working on at Waggener Edstrom make me proud of the place I work. What do I love about all of them? They show the power that digital storytelling can have to change the world.

Half the Sky

Nicholas Kristof and Sheryl WuDunn recently wrote a book called “Half the Sky.” It highlights the horrible abuses happening to women all over the world and how these very women are the answer to many of the world’s problems.

This was a pro-bono project we did because we believe in the cause. Take a few minutes to visit the Half the Sky Web site. You can spread the word through your social networks and get involved.

Breast Cancer Emotion

This one just launched. Our client GE Healthcare is celebrating the 10-year anniversary of the mammography machine and just launched Breast Cancer Emotion. GE is posting stories of cancer survivors, physicians, and medical staff and advocates from all over the world. At launch there are a small number of stories, but GE has ambitious plans for the next year. If you know of a story they should tell, you can find out more here.

Soccer Saves

This is another pro-bono project we just took on and one I can relate to. I’ve played soccer since I was 5. It’s one of the few team sports I enjoyed. Soccer Saves is a program to help disadvantaged youth around the world lead healthier lives.

We’re just getting involved in this one, so we haven’t done anything yet. Our hope is to build on the grass-roots efforts of the founders and help them get the support the program deserves. Stay tuned.

Update: More proof that I work at a great place – Waggener Edstrom was just named one of the Top 10 PR agencies to work at by PR News.

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