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	<title>Comments on: Facebook Reality Check</title>
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	<link>http://www.newcommbiz.com/facebook-reality-check/</link>
	<description>Ideas for Social Media Strategists, Business Innovators &#38; Disruptors.</description>
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		<title>By: Tac</title>
		<link>http://www.newcommbiz.com/facebook-reality-check/comment-page-1/#comment-1818</link>
		<dc:creator>Tac</dc:creator>
		<pubDate>Thu, 20 Sep 2007 18:28:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.newcommbiz.com/facebook-reality-check/#comment-1818</guid>
		<description>Thanks Jerry,
I&#039;ve been a fan of SocialMediaToday for a while now and figured it was time to jump in.</description>
		<content:encoded><![CDATA[<p>Thanks Jerry,<br />
I&#8217;ve been a fan of SocialMediaToday for a while now and figured it was time to jump in.</p>
]]></content:encoded>
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		<title>By: Tac</title>
		<link>http://www.newcommbiz.com/facebook-reality-check/comment-page-1/#comment-31987</link>
		<dc:creator>Tac</dc:creator>
		<pubDate>Thu, 20 Sep 2007 18:28:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.newcommbiz.com/facebook-reality-check/#comment-31987</guid>
		<description>Thanks Jerry,
I&#039;ve been a fan of SocialMediaToday for a while now and figured it was time to jump in.</description>
		<content:encoded><![CDATA[<p>Thanks Jerry,<br />
I&#8217;ve been a fan of SocialMediaToday for a while now and figured it was time to jump in.</p>
]]></content:encoded>
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		<title>By: Jerry Bowles</title>
		<link>http://www.newcommbiz.com/facebook-reality-check/comment-page-1/#comment-1817</link>
		<dc:creator>Jerry Bowles</dc:creator>
		<pubDate>Thu, 20 Sep 2007 16:32:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.newcommbiz.com/facebook-reality-check/#comment-1817</guid>
		<description>Nice post, Tac.  I made it the choice of the day on Social Media Today.  Thanks for joining SMT.  One hint:  go back and log in, go to &quot;My Site,&quot; and open your profile.  Change your &quot;Alias&quot; to Tac Anderson and your name will show up that way in posts and comments, instead of tacanderson.  (It&#039;s a quirk that has been fixed in the next Blogtronix release)</description>
		<content:encoded><![CDATA[<p>Nice post, Tac.  I made it the choice of the day on Social Media Today.  Thanks for joining SMT.  One hint:  go back and log in, go to &#8220;My Site,&#8221; and open your profile.  Change your &#8220;Alias&#8221; to Tac Anderson and your name will show up that way in posts and comments, instead of tacanderson.  (It&#8217;s a quirk that has been fixed in the next Blogtronix release)</p>
]]></content:encoded>
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	<item>
		<title>By: Jerry Bowles</title>
		<link>http://www.newcommbiz.com/facebook-reality-check/comment-page-1/#comment-31986</link>
		<dc:creator>Jerry Bowles</dc:creator>
		<pubDate>Thu, 20 Sep 2007 16:32:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.newcommbiz.com/facebook-reality-check/#comment-31986</guid>
		<description>Nice post, Tac.  I made it the choice of the day on Social Media Today.  Thanks for joining SMT.  One hint:  go back and log in, go to &quot;My Site,&quot; and open your profile.  Change your &quot;Alias&quot; to Tac Anderson and your name will show up that way in posts and comments, instead of tacanderson.  (It&#039;s a quirk that has been fixed in the next Blogtronix release)</description>
		<content:encoded><![CDATA[<p>Nice post, Tac.  I made it the choice of the day on Social Media Today.  Thanks for joining SMT.  One hint:  go back and log in, go to &#8220;My Site,&#8221; and open your profile.  Change your &#8220;Alias&#8221; to Tac Anderson and your name will show up that way in posts and comments, instead of tacanderson.  (It&#8217;s a quirk that has been fixed in the next Blogtronix release)</p>
]]></content:encoded>
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	<item>
		<title>By: Tac</title>
		<link>http://www.newcommbiz.com/facebook-reality-check/comment-page-1/#comment-1638</link>
		<dc:creator>Tac</dc:creator>
		<pubDate>Wed, 12 Sep 2007 13:57:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.newcommbiz.com/facebook-reality-check/#comment-1638</guid>
		<description>Pattrick, There&#039;s a great quote &quot;If you see a bandwagon, it&quot;s too late.&quot;</description>
		<content:encoded><![CDATA[<p>Pattrick, There&#8217;s a great quote &#8220;If you see a bandwagon, it&#8221;s too late.&#8221;</p>
]]></content:encoded>
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	<item>
		<title>By: Tac</title>
		<link>http://www.newcommbiz.com/facebook-reality-check/comment-page-1/#comment-31985</link>
		<dc:creator>Tac</dc:creator>
		<pubDate>Wed, 12 Sep 2007 13:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.newcommbiz.com/facebook-reality-check/#comment-31985</guid>
		<description>Pattrick, There&#039;s a great quote &quot;If you see a bandwagon, it&quot;s too late.&quot;</description>
		<content:encoded><![CDATA[<p>Pattrick, There&#8217;s a great quote &#8220;If you see a bandwagon, it&#8221;s too late.&#8221;</p>
]]></content:encoded>
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	<item>
		<title>By: Justin Beller</title>
		<link>http://www.newcommbiz.com/facebook-reality-check/comment-page-1/#comment-1619</link>
		<dc:creator>Justin Beller</dc:creator>
		<pubDate>Tue, 11 Sep 2007 14:46:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.newcommbiz.com/facebook-reality-check/#comment-1619</guid>
		<description>When it comes to these social networking sites, it depends on who you are trying to reach and connect with and how you intend to use each medium.

There was a study that was reported over the summer that found MySpace and Facebook demographics are splitting among social class lines (http://www.guardian.co.uk/international/story/0,,2111422,00.html).

Whether the study is valid or not, it was very interesting nevertheless.  The point is the communication channels you choose will either help or hinder you in reaching your target audience as part of your overall business strategy.  You have to understand who using that specific medium and whether or not the users in that channel are the people you are trying to reach.</description>
		<content:encoded><![CDATA[<p>When it comes to these social networking sites, it depends on who you are trying to reach and connect with and how you intend to use each medium.</p>
<p>There was a study that was reported over the summer that found MySpace and Facebook demographics are splitting among social class lines (<a href="http://www.guardian.co.uk/international/story/0,,2111422,00.html" rel="nofollow">http://www.guardian.co.uk/international/story/0,,2111422,00.html</a>).</p>
<p>Whether the study is valid or not, it was very interesting nevertheless.  The point is the communication channels you choose will either help or hinder you in reaching your target audience as part of your overall business strategy.  You have to understand who using that specific medium and whether or not the users in that channel are the people you are trying to reach.</p>
]]></content:encoded>
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	<item>
		<title>By: Justin Beller</title>
		<link>http://www.newcommbiz.com/facebook-reality-check/comment-page-1/#comment-31984</link>
		<dc:creator>Justin Beller</dc:creator>
		<pubDate>Tue, 11 Sep 2007 14:46:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.newcommbiz.com/facebook-reality-check/#comment-31984</guid>
		<description>When it comes to these social networking sites, it depends on who you are trying to reach and connect with and how you intend to use each medium.

There was a study that was reported over the summer that found MySpace and Facebook demographics are splitting among social class lines (http://www.guardian.co.uk/international/story/0,,2111422,00.html).

Whether the study is valid or not, it was very interesting nevertheless.  The point is the communication channels you choose will either help or hinder you in reaching your target audience as part of your overall business strategy.  You have to understand who using that specific medium and whether or not the users in that channel are the people you are trying to reach.</description>
		<content:encoded><![CDATA[<p>When it comes to these social networking sites, it depends on who you are trying to reach and connect with and how you intend to use each medium.</p>
<p>There was a study that was reported over the summer that found MySpace and Facebook demographics are splitting among social class lines (<a href="http://www.guardian.co.uk/international/story/0,,2111422,00.html" rel="nofollow">http://www.guardian.co.uk/international/story/0,,2111422,00.html</a>).</p>
<p>Whether the study is valid or not, it was very interesting nevertheless.  The point is the communication channels you choose will either help or hinder you in reaching your target audience as part of your overall business strategy.  You have to understand who using that specific medium and whether or not the users in that channel are the people you are trying to reach.</p>
]]></content:encoded>
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	<item>
		<title>By: Patrick Lee</title>
		<link>http://www.newcommbiz.com/facebook-reality-check/comment-page-1/#comment-1615</link>
		<dc:creator>Patrick Lee</dc:creator>
		<pubDate>Tue, 11 Sep 2007 04:56:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.newcommbiz.com/facebook-reality-check/#comment-1615</guid>
		<description>Well said, Tac.  An overall strategy is critical.  It amazes me how many seemingly intelligent business people just decide they need to throw resources at creating a Facebook profile (or better yet - a widget), but they&#039;re not really sure why.  I suppose they just start salivating over the growth projections and all the recent hype.  Some companies actually have done well with Facebook, but I&#039;m convinced that most are just bandwagon jumpers following the crowd.</description>
		<content:encoded><![CDATA[<p>Well said, Tac.  An overall strategy is critical.  It amazes me how many seemingly intelligent business people just decide they need to throw resources at creating a Facebook profile (or better yet &#8211; a widget), but they&#8217;re not really sure why.  I suppose they just start salivating over the growth projections and all the recent hype.  Some companies actually have done well with Facebook, but I&#8217;m convinced that most are just bandwagon jumpers following the crowd.</p>
]]></content:encoded>
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	<item>
		<title>By: Patrick Lee</title>
		<link>http://www.newcommbiz.com/facebook-reality-check/comment-page-1/#comment-31983</link>
		<dc:creator>Patrick Lee</dc:creator>
		<pubDate>Tue, 11 Sep 2007 04:56:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.newcommbiz.com/facebook-reality-check/#comment-31983</guid>
		<description>Well said, Tac.  An overall strategy is critical.  It amazes me how many seemingly intelligent business people just decide they need to throw resources at creating a Facebook profile (or better yet - a widget), but they&#039;re not really sure why.  I suppose they just start salivating over the growth projections and all the recent hype.  Some companies actually have done well with Facebook, but I&#039;m convinced that most are just bandwagon jumpers following the crowd.</description>
		<content:encoded><![CDATA[<p>Well said, Tac.  An overall strategy is critical.  It amazes me how many seemingly intelligent business people just decide they need to throw resources at creating a Facebook profile (or better yet &#8211; a widget), but they&#8217;re not really sure why.  I suppose they just start salivating over the growth projections and all the recent hype.  Some companies actually have done well with Facebook, but I&#8217;m convinced that most are just bandwagon jumpers following the crowd.</p>
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