I wrote previously about the Media Relations Summit I’ll be speaking at next Tuesday, April 8th.
I’ll be on a panel with Robert Scoble and Jennifer Cisney entitled: “How to Make Your Corporate Blog Pay Off.”
I decided to share with you the actually presentation I put together for the panel. I decided to put together a small case study from HP instead of the usual guidelines and theoretical applications about connecting with your customer and engaging in a conversation.
Those are the most important reasons to blog and the areas that I’m sure Robert will cover, since it’s the topic of his last book.
Here’s a little case of how blogs, media relations and search all rolled together for HP. Blogs and Search - Get more documents
I’ve never tried Docstoc before so I’m giving it a try.
Technorati Tags: SEO,Media Relations Summit,Analyst Relations,Blogs,Bulldog Reporter
Print this post
Love your presentation! Think it may be the first thing I’ve read about corporate blogging (guess I’m a case study girl) that actually made total sense and made me think of how to use the tactic for clients.
Thanks, Jess. I think most people do better with case studies. I shared this example because while kind of small in scope it shows how all of this “2.0″ stuff works together.