I wrote previously about the Media Relations Summit I’ll be speaking at next Tuesday, April 8th.
I’ll be on a panel with Robert Scoble and Jennifer Cisney entitled: “How to Make Your Corporate Blog Pay Off.”
I decided to share with you the actually presentation I put together for the panel. I decided to put together a small case study from HP instead of the usual guidelines and theoretical applications about connecting with your customer and engaging in a conversation.
Those are the most important reasons to blog and the areas that I’m sure Robert will cover, since it’s the topic of his last book.
Here’s a little case of how blogs, media relations and search all rolled together for HP.
Blogs and Search - Get more documents
I’ve never tried Docstoc before so I’m giving it a try.
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