Getting the most out of your corporate blog

  By Tac Anderson | April 4, 2008 - 2:42 pm | Comm

I wrote previously about the Media Relations Summit I’ll be speaking at next Tuesday, April 8th.

I’ll be on a panel with Robert Scoble and Jennifer Cisney entitled: “How to Make Your Corporate Blog Pay Off.”

I decided to share with you the actually presentation I put together for the panel. I decided to put together a small case study from HP instead of the usual guidelines and theoretical applications about connecting with your customer and engaging in a conversation.

Those are the most important reasons to blog and the areas that I’m sure Robert will cover, since it’s the topic of his last book.

Here’s a little case of how blogs, media relations and search all rolled together for HP.

Blogs and Search - Get more documents
I’ve never tried Docstoc before so I’m giving it a try.

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About Tac Anderson

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.
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  • Jess

    Love your presentation! Think it may be the first thing I’ve read about corporate blogging (guess I’m a case study girl) that actually made total sense and made me think of how to use the tactic for clients.

  • Jess

    Love your presentation! Think it may be the first thing I’ve read about corporate blogging (guess I’m a case study girl) that actually made total sense and made me think of how to use the tactic for clients.

  • http://www.newcommbiz.com Tac

    Thanks, Jess. I think most people do better with case studies. I shared this example because while kind of small in scope it shows how all of this “2.0″ stuff works together.

  • http://www.newcommbiz.com Tac

    Thanks, Jess. I think most people do better with case studies. I shared this example because while kind of small in scope it shows how all of this “2.0″ stuff works together.

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