Not to mince words with you but I didn’t actually say that “HP admitted” its mistake. I said “we admit” our mistake. HP is not a person. The people involved in that campaign are no longer at HP (at least that I can find) and are therefore no longer in a position to admit a mistake on behalf of HP.

Most of the people that are now working in this space for HP are so new that none of us even knew about it until the “award”. If you ask any of us we will absolutely admit that it was a mistake and never should have been done. The people who had any visibility to the campaign, that I have talked to, were too far removed to know any of the specific details and also agree that it was bad idea.

Was the mom requested to acknowledge that this video had been brought to you by HP (which she does state in the video)? Or did she do that on her own? If she was requested to by HP then it’s not an issue of transparency, just an issue of horrible judgment.

Other than watching the video for the first time today, I don’t know anything about the campaign or the extend that HP used payperpost, so I can’t speak to the intent or planning behind it. I can only share my same distaste for the service that you shared in your original post. And work to regain the trust that someone else’s bad judgment lost us.