Social Media Case Study: Blatantly Advertising … And Getting Away With It | Social Media Explorer
As it turns out, H&R Block not only gets the outreach portion of it, but has figured out a way to be 100-percent, totally marketing/advertising to people using social media tools and somehow pull it off. No, I wasn’t sure if it was possible, but I’ll be damned if I don’t like this campaign.
This seemed a stark contrast to my previous accounting post. While I applaud the effort here, I have to agree with Shel Israel on this topic that these types of campaigns should be lead by a real person not a corporation or fake profile. It seems that they are adding a personal touch and not being too canned but this isn’t enough to get me to switch from my email deficient, fax dependent, retired farmer accountant.
Now if a local H&R representative contacted and connected with me through Twitter I’d probably switch immediately. Probably not this year since he’s almost done (I’m assuming he’s not done since I haven’t received a fax from him yet). It wouldn’t have to be the actual accountant, an office admin would be fine.
Of course that makes me wonder if there goal was really to convert Web early adopters or to just drum up some buzz.
Sorry, I couldn’t help grabbing this immage off their website 
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