New Comm Biz

I recently blogged about my extreme frustration with NBC:

• Their decision to pull their shows off iTunes
• They make you use an online player that doesn’t work
• And have horrible commercials you can’t skip.

Then in a post about NBC running ads during an episode of Heros along the bottom of the screen, I posted a more recent rant and made a far fetched prediction:

“That’s exactly what this is. Complete disrespect for their viewers. Before you know it they’ll be selling their DVD’s with advertising in the show. This is idiocy.”

Then today I came across this post on Ars Technica which may make me add IBM to my short list of media viewing hatred:

“Imagine this scenario. You’ve just received the latest Hollywood blockbuster in the mail from the DVD rental service of your choice. You’ve popped the popcorn, poured a tall glass of your favorite beverage, and settled back to watch the film on your flatscreen TV. 15 minutes or so into the movie—right as the action is building to a crescendo—the movie fades to a commercial. For the next minute, you’re forced to watch the commercial as the fast-forward button has suddenly stopped working. The unhappy experience is repeated two or three more times before the movie ends. The only way to avoid the interruption is to pay another buck or two to the company you rented from.”

Zatz Not Funny ran a post pointing out that IBM has filed a patent for DVD advertising.

Will the insanity ever stop? According to some Forester reports, they won’t. But from my search logs and recent comments I can tell I’m not the only one who feels this way.
To Be Continued…..

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