I’m in the book, Groundswell (sort of)

I just got an email from the VP of Marketing for LaserJet, Vince Ferraro:

Our blog is quoted as part of the book Groundswell: Winning in a World Transformed by Social Technologies

The funny thing is that I had just bought the book last week and I wasn’t even aware that Vince’s blog was featured in it. Many of you may know that, among other things, I help manage Vince’s blog.

Groundswell talks about our use of Vince’s blog to address the issues that customers have been having between our older print drivers and Vista.

I also did a post, with a slide deck, about how we leveraged Vince’s blog with search, AR/PR and competitive response.

Even though technically I’m not mentioned in the book it is really cool to have a project I’ve been working so closely on get some recognition. I’m still working my way through the book but so far it lives up to all the praise it’s been getting.