I’m in your Facebook killing your d00ds

  By Tac Anderson | June 22, 2009 - 1:04 pm |

Seriously I don’t have the words to explain how freaking cool this is. Go do this now www.prototype-experience.com
prototype tac
Yes that’s my face in the game. Once you log in with Facebook Connect the game pulls your photo’s and info and integrates them into the preview.

This takes digital marketing up to a whole new level. Kudos to Activision, Xbox and whichever did this. Amazing. Jeremiah has the write up where I first saw this.

This is a HUGE win for Facebook and Facebook Connect.

[UPDATE] I was in such a hurry to write this that I’ve had some additional thought. I think what I find so unexpected about this approach is that it’s not about building an app in Facebook and it’s not trying to mine the data.It’s not trying to force me to push it on all my friends (although I would).

It just creates a great experience which I will naturally want to share.It’s a one time (or 5 times if you keep refreshing the page like I have) customized experience.

What I’d like to see next time is the ability to share the video with friends on Facebook or via email. I’d also like to download my personalized video. Load time is a drag, but well worth it.

We’ll be seeing more of this for sure. Plus I could see some real fun stuff with Twitter’s version of this.

What do you think? Maybe some thoughts from my non-gamer friends.

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About Tac Anderson

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.
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  • http://nerdguru.net/ Pete Johnson

    There's a cool factor of being able to customize an ad that quickly. Having dabbled with the Facebook API, there's a lot more you could do there but this is a great start. The only thing I didn't like about it is that it appeared to select random pictures from my album, not all of which I am in. While that made it still personalized, it wasn't quite as powerful than had I been in all of them instead of other people I know.

  • http://www.newcommbiz.com tacanderson

    Totaly agree Pete. I think that's why I was so impressed by this is that it opened my eyes to all the cool implications. Yeah my pic in a trailer is cool and all but now imagine logging on to Facebook Connect via XBox Live. Or other advertising integrations. This is just the beginning.

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