Seriously I don’t have the words to explain how freaking cool this is. Go do this now www.prototype-experience.com
Yes that’s my face in the game. Once you log in with Facebook Connect the game pulls your photo’s and info and integrates them into the preview.
This takes digital marketing up to a whole new level. Kudos to Activision, Xbox and whichever did this. Amazing. Jeremiah has the write up where I first saw this.
This is a HUGE win for Facebook and Facebook Connect.
[UPDATE] I was in such a hurry to write this that I’ve had some additional thought. I think what I find so unexpected about this approach is that it’s not about building an app in Facebook and it’s not trying to mine the data.It’s not trying to force me to push it on all my friends (although I would).
It just creates a great experience which I will naturally want to share.It’s a one time (or 5 times if you keep refreshing the page like I have) customized experience.
What I’d like to see next time is the ability to share the video with friends on Facebook or via email. I’d also like to download my personalized video. Load time is a drag, but well worth it.
We’ll be seeing more of this for sure. Plus I could see some real fun stuff with Twitter’s version of this.
What do you think? Maybe some thoughts from my non-gamer friends.