New Comm Biz

In Good Company [2 Interviews]

I woke up this morning to a pleasant surprise. I was featured in 2 separate articles on social media.

One was actually re-purposed from a previous interview I had done with Lee Odden. This is a great post though it features 25 tips from a wide variety of thought leaders and practitioners.

23 Social Media Marketing Tips from Dell, Comcast, HP, Wells Fargo, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil | Online Marketing Blog

Our 25 contributors include: Charlene Li, Richard Binhammer, Chris Brogan, Katie Paine, Valeria Maltoni, Joseph Jaffe, Dave McClure, Tac Anderson, Brian Solis, Rohit Bhargava, Jim Cuene, Jason Falls, Michael Brito, Scott Monty, Gary Koelling, Jessica Berlin, Tim Collins, Dave Evans, Brian Clark, Debbie Curtis-Magley, Geoff Livingston, Frank Eliason, Lindsay LeBresco, Nick Ayres and Shonali Burke – an impressive mix of social media talent that we’ve interviewed in the past at Online Marketing Blog.

The second article was written by Zach Hagadone for the Idaho Business Review. Zach takes a look at the Domino’s disaster I blogged about previously and ties in current hype around Twitter. Zach get’s quotes from myself, Jen Harris, Steve Nipper, Brian Critchfield, Lindsay Dofelmier,

Business gets buzz online

“What would have happened if all Domino’s employees had, along with their OSHA training, received a half an hour of social media training?” he said, adding that few if any companies are even thinking about it.

“Best case scenario, they’re training their communications people. Maybe some of their PR people, maybe HR people; but they’re not pushing out to the broader population in-company,” he said. “Companies still have this siloed thinking that company communication only comes from the communications people. That’s just not the case anymore. … The Internet is not a back-channel. We’ve reached the point where whatever’s happening offline is also happening online. …

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