I know I’ve been a little quiet. Things at HP have been very busy. Busy good though. Look for some really cool marketing to come out of HP at the end of the month.
Like a lot of big companies HP has been moving a lot of ad dollars online. One thing that HP has also been doing that I think more companies could take note of is Value Added Advertising.
Value Added Advertising is just what it sounds like. How can your company ad value to an online community through it’s ad spend?
Jared Katzman over at FederatedMedia pointed me to a great example of something that HP has done on the OhGizmo! site with the introduction of their newest iPaq phone.
Here’s the original ‘voice post‘. David’s comment really got me thinking though:
“Chas man, I’m glad you like it. I have to agree, this thing rocks. It’s funny that an ad campaign could be this much fun.”
Is this really advertising? Technically yes. The better answer is that this is the way new media advertising *should* be done.
It leverages ad dollars to bring additional value to a community that is not interruptive. I don’t know who on the HP side came up with this but I think it’s great.
Here’s all of their voice posts.
Update: ChasNote.com has a post back in July, when they first rolled out this campaign and links to other sites that also participated.
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Hey Tac,
Will I see you in NYC next week?
Eric
Unfortunately I won’t be there Eric. Decissions were made as to who was going before I started here. It sounds like it will be a great event though. I look forward to reading your posts on it.
…and back on the ranch….. This whole voice post thing is kinda cool, but I’m having mixed feelings… of course I’m also having difficulty waking up this morning.
On one hand, I can read the information faster than listening to someone talk about it. On the other hand, I can just listen and get other stuff done at the same time. That part I like. Of course I had to pause the NPR podcast on my ipod to listen. I think my ears are going to bleed.
I agree Dave. This wasn’t meant to be a debate over the benefits of text vs audio (although that might a good post hmmm) but more to show how with some creativity and some understanding of the medium companies can do so much more than just banner ads.
Oh totally. I think the trickiest part if really how to best use the technology. Whether it be text, audio, video, static or dynamic banner ads…… It seems to me that so much of what can really be done just goes wasted. (Perhaps this should just be another post altogether as well?)