New Comm Biz

Words of Wisdom from Dwight Schrute.

Don’t underestimate you customers. They’re not stupid, but they may trust you. If you’re lucky enough to have customers that trust you don’t blow it.

(Sorry, this is a Hulu video so my non-US friends probably can’t view it)

I’ve gotten myself in trouble at a few jobs for pointing out to the marketing department that what they’re saying is basically lying. You can tweak and spin all kinds of messaging but I have a rule of thumb that never fails me:

If my children did this would I get them in trouble for lying?

Lying to me is about one of the worst things my kids can do. I’ll forgive a lot but lying ruins trust. It makes me mistrust everything else they say. It’s hard to get back trust. Don’t blow it.

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