Kudos to Jack Box. Get well.

If you agree with character blogs and character Twitter accounts is one thing. I was disappointed with the Hang In There Jack campaign because the site was down, obviously bombarded after the ad ran (which I thought was funny).

The site is a blog and has a Twitter account. The only thing that would have been better was if they had a Jack in the Box employee on Twitter that was able to monitor and responds to tweets in real time as they received feedback.

We’ll see how the campaign roles out but finally someone was paying attention and used their millions of dollars to extend the campaign past the ad itself.

Either way they get  5 stars in my book.