Life on the Dark Side. Agency Update: They Have Cookies

It’s been something like 23 days (or there about) since I started my new gig as Digital Consulting Director at WE Studio D and I thought I would give you a quick update.For those that may not know Studio D is the independent, content, digital, consulting group within Waggener Edstrom, the 2nd largest independent PR agency globally.

HOLY CRAP I’M BUSY!!

Having always been one to jump in head first I was quickly thrown into existing client work and new business proposals. I love having the diversity of client work again. And what an amazing list of clients (this doesn’t even include some of the recent additions). We work mostly with tech clients (which suits me just fine). I’m like a kid in a candy store when I get to help them imagine all the possible ways of applying social to their communication challenges. And they keep me busy. Once we come up with all these crazy great, strategic ideas, they’ve been very eager to get a plan in place and get moving. Good thing I love being busy, especially when it’s stuff I love.

On the client side there is so much you have to do, like getting internal buy in and general management stuff, before you get to the good stuff. I do miss the intimacy you have with a project. Being on the inside and *owning* the project (especially when things are going great) is a really good feeling. But so is helping your clients look like rock stars.

The first thing I realized is that every company is basically at the same point. The bigger companies have early adopters driving change as well as laggards who are still trying to figure the basics out.To the corporate marketers reading this: those questions you and your company are asking, they are the same ones everyone else is asking. Promise.

It’s amazing to me the demand there is right now for social media. This goes way beyond a fad or trend. Every company we meet with knows this is important. They may be wondering to what degree they should invest in or they may be jaded by to much Twitter talk, but they all know that things have changed and they aren’t going back.

About the blog title? They do have cookies. My admin keeps our office well stocked with junk food and honestly if it wasn’t for her I’d be a complete mess (thanks Alyse, YOU rock \,,/).

Everyone in Studio D has been amazing to work with. A seriously talented, enthusiastic group to work with. Actually everyone that I’ve met at Waggener Edstrom has been great.

Maybe it’s because we’re still in the honeymoon phase but I don’t have any complaints. I have more thought and learnings to share but I’ll save those for other posts.

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