Matt Dickman, over on the TechnoMarketer blog has some great observations on the contradictory beliefs that many corporate marketing managers have about social media.

Techno//Marketer – Matt Dickman on Digital Marketing and Social Media: Five big social media contradictions and how to manage them

[A]s I talk with executives and marketers who are discussing their entry into the social media space. Some are skeptical, others are passionate. Most have incorrect pre-conceived notions that are contradictory to the way things actually are. Ironically, most of these contradictions have been used as selling points in the early days of the space.

He goes on to spell out 5 common contradictions:

• Contradiction 1: Fast setup, slow build
• Contradiction 2: Cheap up-front, financial marathon
• Contradiction 3: Open/transparent/mashed-up meets legal and regulatory
• Contradiction 4: Creating real estate turns to building on other people’s property
• Contradiction 5: Unlimited opportunities to engage, finite places to make real impact

There’s a lot to chew on in this post, I highly recommend checking it out.

What other contradictions have you noticed?

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