Comments on: Marketing Strategies vs Quarterly Reporting

By: How will the Future of Marketing be Organized?

How will the Future of Marketing be Organized? — Fri, 08 Jan 2010 17:45:42 +0000

[...] Marketing Strategies vs Quarterly Reporting (newcommbiz.com) [...]

By: Your Parents Aren’t Stupid

Your Parents Aren’t Stupid — Tue, 15 Dec 2009 17:20:39 +0000

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By: New Comm Biz » It’s Called Bull Crap and Clients Can Smell it from a Mile Away – Dwight Schrute

Mon, 16 Nov 2009 19:12:49 +0000

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By: New Comm Biz » Does Your Strategy Scare People? It Should.

New Comm Biz » Does Your Strategy Scare People? It Should. — Wed, 11 Nov 2009 16:31:19 +0000

[...] Marketing Strategies vs Quarterly Reporting (newcommbiz.com) [...]

By: tacanderson

tacanderson — Mon, 19 Oct 2009 22:59:27 +0000

Thanks itamarro, my point exactly. I have no doubt that corporate reporting can't be done better but I don't think the quarterly reporting aspect is the problem. I actually think that we fixed several internal aspect Marketing would be less stressful.

I should also clarify that a companies overall strategy shouldn't change quarter to quarter, which is usually what people are talking about when they reference the Japanese approach. And to be totally honest to the Japanese I'm sure they aren't that rigid.

By: itamarro

itamarro — Mon, 19 Oct 2009 22:45:32 +0000

While I'm not sure that the current method of corporate reporting can't be improved upon, it makes little sense to make the reporting cycle longer in these times of accelerating change and ever-more agile processes. Especially this is true with marketing operations becoming more and more directly measurable and transparent… As usual, this means more stress for marketers

Either way, it doesn't seem that Japanese companies have overall fared better through the recent troublesome times than their western counterparts.