This Thursday, March 13th I’ll be speaking on a Bulldog Reproter’s PR University Audio Conference entitled:
Mastering Guerrilla PR in a Web 2.0 World: Secrets of Using Social Media, WOM and Punk Marketing to Drive Buzz
DATE: Thursday, March 13, 2008
TIME: 1PM EST; Noon CST; 11AM MST; 10AM PST
Your Presenters:
- Mike Manuel, Social Media Strategist, Voce Communications; Author, “Media Guerrilla”
- Jill Lublin, CEO, Promising Promotion; Author, “Guerrilla Publicity”
- Tac Anderson, Web 2.0 Strategic Lead, Hewlett Packard; Managing Partner, TechBoise.com
- Adriana Gascoigne, Vice President, 360° Digital Influence Group, Ogilvy Public Relations Worldwide
What you will learn:
- New PR Trends: Key differences between traditional and “guerrilla PR”—plus how marketing “refuseniks” and even social media are reinventing public relations
- Key Principles and Practices: What constitutes modern guerrilla PR and word of mouth marketing . . . and ideas for incorporating these into conventional PR programs
- Concrete examples of low-cost, high-yield online WOM campaigns you can take to your execs to show how these tools drive brand and the bottom line
- New Media Essentials: New ideas for leveraging “word of mouse” marketing using search engines, blogs and other social media to promote your message and brand
- Outrageous ideas, creative breakthroughs and brilliant brainstorm sessions that move the needle and market—plus how to instill a guerrilla mindset in your organization
- Viral Video: How to post video on YouTube and other CGM sites—plus how to use RSS, SEO, tagging and other tools to get your video to the widest audience possible
- The talent and technology you must have on hand to ensure success—a checklist of services, vendors and apps necessary to launch online WOM programs
- Best Practices: Case studies and real examples of high-impact, low-cost offline and online guerrilla campaigns . . . and how you can duplicate their successes
- Web ROI: How to measure your online effort’s value and prove it to management
- Common perils, pitfalls and online PR faux pas to avoid at all costs
- What’s Next: How to stay relevant in the era of Second Life, wikis and Twitter
You can check out the official conference page for complete information.
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