New Comm Biz

This Thursday, March 13th I’ll be speaking on a Bulldog Reproter’s PR University Audio Conference entitled:

Mastering Guerrilla PR in a Web 2.0 World: Secrets of Using Social Media, WOM and Punk Marketing to Drive Buzz

DATE: Thursday, March 13, 2008

TIME: 1PM EST; Noon CST; 11AM MST; 10AM PST

Your Presenters:

• Mike Manuel, Social Media Strategist, Voce Communications; Author, “Media Guerrilla”
• Jill Lublin, CEO, Promising Promotion; Author, “Guerrilla Publicity”
• Tac Anderson, Web 2.0 Strategic Lead, Hewlett Packard; Managing Partner, TechBoise.com
• Adriana Gascoigne, Vice President, 360° Digital Influence Group, Ogilvy Public Relations Worldwide

What you will learn:

• New PR Trends: Key differences between traditional and “guerrilla PR”—plus how marketing “refuseniks” and even social media are reinventing public relations
• Key Principles and Practices: What constitutes modern guerrilla PR and word of mouth marketing . . . and ideas for incorporating these into conventional PR programs
• Concrete examples of low-cost, high-yield online WOM campaigns you can take to your execs to show how these tools drive brand and the bottom line
• New Media Essentials: New ideas for leveraging “word of mouse” marketing using search engines, blogs and other social media to promote your message and brand
• Outrageous ideas, creative breakthroughs and brilliant brainstorm sessions that move the needle and market—plus how to instill a guerrilla mindset in your organization
• Viral Video: How to post video on YouTube and other CGM sites—plus how to use RSS, SEO, tagging and other tools to get your video to the widest audience possible
• The talent and technology you must have on hand to ensure success—a checklist of services, vendors and apps necessary to launch online WOM programs
• Best Practices: Case studies and real examples of high-impact, low-cost offline and online guerrilla campaigns . . . and how you can duplicate their successes
• Web ROI: How to measure your online effort’s value and prove it to management
• Common perils, pitfalls and online PR faux pas to avoid at all costs
• What’s Next: How to stay relevant in the era of Second Life, wikis and Twitter

You can check out the official conference page for complete information.

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