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My Next Step Towards World Domination: Social Media in Europe, The Middle East and Africa

I have been writing here on this site for 4 years and 4 months. If you’ve been reading along for that long (thank you) you will have seen a significant amount of change in my life over those 52 months. For those of you who may be newer to the site and to my life let me just hit the high points for you (the job titles should inform the time frame):

My very first post was when I left BlueLine Marketing, a small, now dead-pooled, Grassroots, Word of Mouth, Marketing agency where,  for the previous ~3 years, I had been a partner and the Director of New Media.

The startup I decided to try after that never got off the ground. But I ended up doing pretty well for myself consulting with local companies on New Media/Web 2.0.

That consulting landed me the job at HP as the Web 2.0 Strategic Lead for the LaserJet Business.

About a year later, I graduated from Boise State with my MBA and changed groups at HP.

My continued involvement with startups led to me becoming the Entrepreneur in Residence at Highway 12 Ventures, which I did while still at HP. Working with Mark and team, is probably the one job I miss the most.

Then 2 years ago I made the move to Seattle and back to agency life where joined Waggener Edstrom as their Director of Digital Consulting, on their Studio D team. And then 1 year ago I was made the VP of Digital Consulting at Studio D.

Next Up: Head of Digital Strategies | VP of Studio D EMEA.

That’s a lot in less than 5 years. Now, I get ready for the next major change in my life. My family and I are moving to London for 2 years. I will still be with Waggener Edstrom and I will be the Head of Digital Strategies, VP of Studio D, EMEA (Europe, Middle East & Africa).

My job will be to extend and leverage the work that I’ve done here in the US and Jon Silk (@prgeek) has done in the UK building out our digital capabilities and building amazing teams. I now get to do that throughout the rest of EMEA and learn from our great teams and clients in region. And then of course; World Domination. There’s obviously a lot more to it than that, but to try and explain too much of it now would be pointless, as the details have yet to be worked out, because that’s kind of what my job is to do. Go over there and figure it all out.

To say that I’m excited about this would be a major understatement. This is such a great opportunity for me and my family to live overseas for a few years. I love London. I’ll get to work with the great team in the Jo’burg South Africa office I got to help open last year. I’m also really excited about meeting and working with our teams in Paris and Munich. Plus, I’ll get to work in the same office with my colleague and kindred spirit, Jon Silk and the great team he’s built there.

I can’t believe I’ve only been at Waggener Edstrom and in Seattle for 2 years. We’ve done some amazing work. Built some awesome systems, products and services. And most of all I’ve got to do some really cool, amazing work and do it all with amazingly talented, smart people. If I sound like I’m gushing, I’m actually holding back.

I start in our London office sometime early July (visas pending). I’ll be in Seattle for another 2 weeks, and then I’ll be back in Boise for another couple of weeks saying goodbyes to family and friends, before we head out. I know this is all really short notice but it came together kind of quick and we had to iron out a lot of details before we could start talking about it. Plus I wanted to make sure the Rapture wasn’t happening today because what would be the point of getting everyone worked up for nothing.

If you’re in Seattle, I’ll be at a few events the next few weeks and I’m thinking about doing a couple of meetups in order to say all the goodbyes I need to. If you’re in Boise, make sure to find my while I’m there. I’ll probably be doing a few old school tweetups in downtown Boise like we used to do. And if you’re in London or anywhere in Europe (I’ll be traveling between all of our offices a lot), let me know and we’ll meetup once I get there.

I want to say thank you to my amazing team an Waggener Edstrom. A special thanks to all of you, my readers and friends, for your constant feedback, comments, encouragement, challenges, discussions, debates and your friendship. But most of all I want to thank my family, especially my wife Jen (@jenxmusic) for her saint-like patience and her constant belief in me.

Here’s to the next big change. And as always I’ll be sharing all the stuff I learn with you here.

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About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

  • http://twitter.com/ejhildreth Eric Hildreth

     That’s awesome Tac!  Good luck and best wishes on your latest adventures! 

  • http://www.twitter.com/Shih_Wei Veronica Sopher

    Congratulations, Tac! What a wonderful adventure ahead for you and your family. It’s been so great having you in Seattle, and the various professional communities here have benefitted much from your expertise and contribution. You’ll be missed around town, but I’m glad we’ll keep hearing and learning from you on this blog and other channels.

  • Anonymous

    Awesome news. Congratulations and wishing you continued success. Looking forward to reading more of your thoughts and experiences when you’re over in London on the blog. Thank you for sharing your two cents with us on NewCommBiz. Cheers!

  • http://www.newcommbiz.com tacanderson

    Thanks Eric. I appreciate it.

  • http://www.newcommbiz.com tacanderson

    Thanks Veronica. We do plan on coming back here in 2 years so you’re not
    totally rid of me.

  • http://www.newcommbiz.com tacanderson

    Im happy to share. Thanks for contributing.

  • http://www.newcommbiz.com tacanderson

    Im happy to share. Thanks for contributing.

  • Daniel Weisman

     Congrats Tac!  May you be blessed with tremendous success in your new roles and responsibilities, and may you enjoy living abroad in London.

  • http://www.newcommbiz.com tacanderson

    Thank you Daniel. That means a lot.

  • Jess

    You my friend are a whirling dervish of ideas and inspiration. Can’t wait to follow along virtually (& vicariously!) in your new journey. Congrats and best of luck to you & Jen and the clan.

  • http://www.newcommbiz.com tacanderson

    Jest, you’re one to talk! But thank you.

  • Michael Litman @litmanlive

    This is great news Tac, I can’t wait to finally meet you!

  • http://socialmediaiq.co.za Peter du Toit

     Awesome! Lots to see and do in Europe! Let me know when you’re in Johannesburg next - perhaps we can do a coffee :)

  • http://twitter.com/mmolen Matt Molen

    Tac, wishing you the best. It’s been a great two years of chats, parties, soccer, and good times w/ you and Jen. You’re some of the good guys and you’re going to do great over there. Don’t be surprised if we show up on your London doorstep one day…

  • http://www.newcommbiz.com tacanderson

    Thanks Matt. I really hope the Molen family shows up on our doorstep. It would be epic. :)  

  • http://www.newcommbiz.com tacanderson

    That would be great @peterdtza:disqus  I’d love to meetup while in Joburg.

  • http://www.newcommbiz.com tacanderson

    @3f228b13eb47f8b3410463c82560b845:disqus  I know, right? It took long enough :)

  • http://www.sharelomer.com SharelOmer

     Dear Tac,

    I am so happy for you and your new journey :)

    During the months we know each other, you helped me and the team a lot, with worm intros and gr8 feedbacks and we really thank you for it.

    England is closed to Israel, so I hope we could keep in touch :)

    GOOD luck, and thank you for all,
    Sharel and the Commun.it team. 

  • http://www.sharelomer.com SharelOmer

     Dear Tac,

    I am so happy for you and your new journey :)

    During the months we know each other, you helped me and the team a lot, with worm intros and gr8 feedbacks and we really thank you for it.

    England is closed to Israel, so I hope we could keep in touch :)

    GOOD luck, and thank you for all,
    Sharel and the Commun.it team. 

  • http://timbursch.com timbursch

    Tac,
    Congrats on your new adventure! Keep sharing your insights!
    Tim 

  • http://www.researchgoddess.com ResearchGoddess

    Congrats on this amazing opportunity, Tac. You deserve all of it and more. I hope I’ll get to see you before you leave, and there are several people I’d love to connect you with in the UK.

  • http://www.newcommbiz.com tacanderson

    Thanks @timbursch:disqus. You know I will.  :) 

  • http://www.newcommbiz.com tacanderson

    Thanks  Amybeth. I owe it in large part to you. 

  • http://twitter.com/kristy Kristy Bolsinger

     So unbelievable excited for you and your family. What an AMAZING opportunity! We will of course miss you but excited to hear all the great stories when you get back :)

  • http://twitter.com/kristy Kristy Bolsinger

     So unbelievable excited for you and your family. What an AMAZING opportunity! We will of course miss you but excited to hear all the great stories when you get back :)

  • http://www.darbydarnit.com Petri Darby

    Thrilled for you Tac. That is going to be one crazy fun and challenging adventure. We get to London every few years - my wife has family there. I hope we’ll have the opportunity to connect there during your tenure. 

  • http://www.davejones.ca Dave Jones

    Best of luck, Tac. You’ll have to hook up with my pal @CandaceKuss at H&K London. She’s got the exact same role and is an ex-pat yank like you.

    Go knock ‘em dead.

  • http://twitter.com/erinfrazier8 erinfrazier8

     Congratulations, Tac! I loved living in London and it’s going to be an exciting adventure for your whole family. Very cool.

  • Anonymous

     Congrats Tac! I look forward to your blogs post to start using phrases like rubbish and the knights who say Ni! Best of luck!

  • http://www.layeredbyte.com/ Holden Page

    Dude! That is amazing, and I am so happy for you! Good luck, and you better not let jet lag affect your writing here bro :P Looking forward to seeing what you can do overseas. Crazy good stuff, I’m sure :)

  • http://www.newcommbiz.com tacanderson

    Thanks @doctorjones:disqus I really appreciate it. 

  • http://www.newcommbiz.com tacanderson

    Thanks @pdarby:disqus  You have to let us know if you ever cross the pond. 

  • http://www.newcommbiz.com tacanderson

    Thanks @twitter-14415152:disqus and we do plan on coming back to Seattle after our 2 years is up. 

  • http://www.newcommbiz.com tacanderson

    And I imagine I’ll be spelling my words all funny as well. (As if my spelling wasn’t bad enough). 

  • http://www.newcommbiz.com tacanderson

    Thanks. London is an amazing city. 

  • http://www.newcommbiz.com tacanderson

    @holdenpage:disqus thank you so much. You know I’m not going to slack on the blog. 

  • http://thefuturebuzz.com AdamSinger

    Congrats Tac - well earned. Enjoy being overseas, I’ll be over there a bit too so we’ll have to grab a coffee.

  • http://twitter.com/EricBurgess Eric Burgess

    Tac, congrats. This is huge. It’s even more huge for your kids. What an opportunity for them. My dad took us to Malaysia and Singapore when I was 14 and my brother was 12. We lived there for 4 years. It was an amazing experience that forever shaped me into the person I am today.  

  • http://twitter.com/ShaunaCausey Shauna Causey

    The #TacPac network expands to Europe! An incredible opportunity and well deserved. I’m ecstatic for you and I’m already looking forward to two years of updates and your return. We will really miss you, Tac. 

  • Anonymous

    Tac, I somehow missed this post of yours in my Google Reader a couple of weeks ago. Kept seeing your references to the UK, but thought you were going there “for holiday” (start learning that expression). Congratulations on the move!  What an exciting opportunity, both professionally and for your family. Looking forward to following your adventures here and in your other digital spots. 

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