Comments on: Pepsi Drops the Super Bowl for Social Media

By: A Collection of 2010 Social Media Predictions

A Collection of 2010 Social Media Predictions — Mon, 28 Dec 2009 20:20:05 +0000

[...] Pepsi Drops the Super Bowl for Social Media (newcommbiz.com) [...]

By: promotional products

promotional products — Mon, 28 Dec 2009 13:26:57 +0000

I'm sorta surprised… a lot of people only watch the superbowl for the commercials.
But I guess they haven't been “great” commercials for a couple years now…

By: promotional products

promotional products — Mon, 28 Dec 2009 05:26:57 +0000

I'm sorta surprised… a lot of people only watch the superbowl for the commercials.
But I guess they haven't been “great” commercials for a couple years now…

By: tacanderson

tacanderson — Thu, 24 Dec 2009 08:29:09 +0000

It's not new at all. And it's not even new that a company stop advertising during the Super Bowl. It is new that a company declare they are stopping Super Bowl ads specifically for social media.

Personally I'm glad they aren't spending that much money on social media. Social media shouldn't cost that much. It will be interesting to watch.

By: Len Kendall

Len Kendall — Thu, 24 Dec 2009 00:48:34 +0000

I think this is great. But it's important to note that the 20 million is going to fund many of the charitable projects. I'm very curious to know how much of the budget is actually going into the marketing effort. If it's low, then this concept isn't all that new.

By: tacanderson

tacanderson — Thu, 24 Dec 2009 00:29:01 +0000

Or their at least willing to test out that theory. We'll see.

By: Bukola Ekundayo

Bukola Ekundayo — Thu, 24 Dec 2009 00:22:05 +0000

Should we assume that Pepsi sees greater ROI with this social media campaign than with their traditional super bowl ads?